Network Marketing under the influence of group

When the boarding pass was received at the airport, it was told that the aircraft was delayed by an irresistible factor, but the schedule could not wait. In the midst of the urgency, the solution that I first thought of was to contact a http://www.aliyun.com/zixun/aggregation/5752.html on social media, "> > The ticket agent commissioned a day flight, and fully inform the credit card information. 10 minutes later, I breathed a sigh of relief and returned to control. I want to hide behind this, is my unlimited trust in this agent: through the phone, the credit card information to the total has not met, did not cooperate with the agents. Of course, my trust is based on the group of people who are concerned and identified under the social media. In such a group, I have a close relationship with other individuals in the group and communicate with each other more efficiently.

Gu see a few key factors that we consider in making a decision:

1. Decision-making expectations: the outcome of this decision is expected. directly stimulate our decisions.

2. Decision risk: The risk we take in making this decision. Whether there will be fraud or serious disagreement with expectations.

3. Decision costs: Time, energy and opportunity costs that are consumed in the decision-making process.

Looking at these factors, often in a group of people to make decisions, where they are in the position, and usually there is a significant difference.

In the circle of identity, the description of the circle increases our expectations and, based on mutual trust, the risk is greatly reduced and the cost narrowed in the course of the transaction (whether it is information or in kind). This is particularly true of our traditional people and countries.

Dell's successful marketing case on Twitter has been a great delight to the world. At the same time, for everyone to open a micro-blog marketing window. And I believe this is only drop, based on the Internet, the use of group influence, the use of identity groups to carry out marketing model can greatly reduce marketing costs, maintain customer relations. So what are the ways we need to achieve this? To elaborate on one's own humble opinion:

1. Set up distinct groups and topics: use values and ideas to guide people to identity rather than simply focus or join. For example, the litters is extremely hot, the attention of countless, but the identity is not so many people.

2. Benefits to the identity and potential identity: coupons or priority rights, etc. small benefits, will make users feel care, more easily identify with this group.

3. Provide contrast objects: if you can't do it better, compare it to a worse one. This seemingly AH Q idea, but really effective. As a closed choice question, the probability of the answer is far greater than the same question open topic, the user in the selection, the probability of identification will be greatly improved, of course, this also depends on the role of options.

Group influence, is the network marketing of the target mirror, the application of it will make the entire marketing process become efficient and low-cost. Network marketing based on group influence not only can be used as an important means of marketing, but also can provide a new platform for the network company that is struggling to find web2.0 business model. (Text/Sun Yu)

Sven first contained in the imediaconnection of DMG

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