Network Marketing Web2.0 Battlefield Yellow Incense

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2007 for the Chinese Internet, is undoubtedly a high-speed development of the year. According to the 20th China Internet Development Statistics Report, China's Internet users annual growth rate reached 31.7%, and is expected to be in the next 3-5 years, the number of the Internet will increase sharply. 2006 is Web2.0 a glorious year, 2007 Web2.0 although not born more novel special style of application, but blog, video, SNS, community, etc. also increasingly become Chinese netizens online life an indispensable part.

Statistics show that among the 162 million netizens in China, netizens who often write blogs already account for 20%. User creation content "This Web2.0 essence, not only manifests in Web2.0 's website and the product aspect, has penetrated the Netizen's thought. From this point of view, it will be more and more difficult to distinguish Web1.0 and Web2.0 simply from the Network application form.

However, when we associate Web2.0 with Internet marketing, we find that at least for now, there are two things that are not so much related. The reason, it is not difficult to find Web2.0 mainly for the individual, and network marketing is mainly for enterprises. In fact, in 2007, Network Marketing 2.0 is also quietly budding, and will become the IT industry focus on hot topics.

The production of Marketing 2.0

Enterprise-class applications on the internet tend to be slower than individual-level applications. Web2.0 has a history of two or three years, in contrast, Network Marketing 2.0 has just begun.

Traditional meaning of network marketing (may be called Network Marketing 1.0), summed up is "website + promotion": enterprises to establish their own online platform, enterprises and products to move the Internet. Then choose an effective network promotion products, so that more people know themselves. In the traditional network marketing thinking, some enterprises through network marketing can achieve good results, but also have more business money spent a lot, but did not get due return.

Network Marketing after 10 years of development, more and more enterprises realize that only input has no output, it is not network marketing, network marketing must be a controllable investment behavior, it and traditional business in essence no difference. Based on this understanding, Network Marketing 2.0 gradually surfaced. Network Marketing 2.0 is based on the effectiveness of the goal, and the integration of a variety of marketing tools of the new era of network marketing. In Network Marketing 2.0, enterprises can fully participate in the network marketing processes, accurate control of return on investment, and truly achieve successful network marketing.

Network Marketing 2.0 of the emergence, is to solve the network Marketing 1.0 ERA legacy of the drawbacks: corporate Web site shoddy, can not meet the needs of enterprise network Marketing, network promotion Extensive, it is difficult to obtain effective flow, but also no lack of play to promote the role of the flow of conversion, not effective use, Wasting great business opportunities.

Three steps to create marketing 2.0

The Network Marketing 2.0 mainly includes the marketing website construction, the effective flow obtains, the target customer accurate transformation and so on three steps.

Marketing-oriented website construction. The core of network marketing is to solve the marketing problems of enterprises. Marketing-oriented web site construction to carry out enterprise online marketing as the goal, combined with the existing marketing process, to conduct a Web site architecture design, to meet the marketing needs of enterprises. The pursuit of luxury web design, the so-called corporate image publicity, and so on, are not the focus of marketing-oriented web sites, nor are the target customers concerned. In addition, the construction of a marketing web site is an important feature of the content in line with the search engine specifications, can achieve better results of search engine optimization.

Effective flow gain. The traffic on the Internet is like the customers in the shopping malls, generally the more natural business customers are, the better. To do a good job of network marketing, can not do without access to traffic, so that their website popular. Not all traffic can be used for me, only the effective traffic is my target customers. How to make the website to obtain the traffic cost to reduce, and obtain is the effective traffic, this is the Network Marketing 2.0 need to solve an important problem. In general, the flow of corporate Web site has search engine promotion and advertising Alliance to promote two major ways, these two ways to cover all aspects of the Internet traffic sources.

Accurate conversion of Target customers. Will visit the target customer truly into the enterprise of potential customers, is the successful network marketing business of the last kilometer. Network Marketing 1.0 times a large number of enterprises did not win the return of the lack of it is precisely this. The unreasonable content organization, lack of effective transformation means, follow-up customer tracking and service failure, lack of a strong network marketing evaluation analysis, etc., have a direct impact on the conversion rate of traffic change business opportunities. Network Marketing 2.0 advocates the provision of scientific and reasonable target customers accurate transformation services, so that enterprises more independent and efficient participation in. Successful retention of "buyers" and the establishment of long-term follow-up service mechanism, network marketing is a solid guarantee of success.

Marketing 2.0 will make SMEs truly benefit

Network Marketing 2.0 logo is not a shocking network marketing products, but the network marketing technology and market resources for effective integration of a set or more sets of overall solutions. Its emergence will have far-reaching impact on the development of network marketing market. Currently in the Chinese network marketing market has been a number of Network Marketing 2.0 of the representative.

Products China, Shanghai is rushing to launch this May, a network marketing platform. Products China advocates a one-stop network marketing services. Products in China for small and medium-sized enterprises to build their own efficient one-stop web site, on this basis to help optimize the content and flow of procurement, and through a variety of transformation tools, Web site monitoring analysis, full customer service participation in the form of help enterprises effectively seize the target customers. Should say product China's one-stop network marketing concept is very attractive, can be counted as the effect of marketing-oriented Network Marketing 2.0 typical representative.

Win passenger pass, is the Shenzhen Times win (the original mobile ERA) launched a comprehensive network marketing solution. Win-pass includes Intelligent Building Station module, network promotion module, video display module, interactive communication module, effect analysis module. Each module is an independent product. Win-pass will be a variety of modules to arrange a combination of basic to meet the enterprise network Marketing needs, and enterprise customers can participate in the control of the network marketing effect of the acquisition has a relatively controllable protection.

The business Pulse Pass, is the Guangzhou times Wealth's a self-proclaimed "based on Web2.0 Network marketing platform". Shang Mai Tong contains a set of fools to Build station tools, with search engine optimization function, and introduced the Web2.0 concept so that all types of enterprises can participate in, enhance the interaction between employees, users, partners. Although the product does not focus on the Web site to obtain and absorb the flow of digestion, but to promote the high participation of customers, and strive to achieve through the search engine optimization effect to reflect the marketing characteristics of the business portal, these are in line with the Network Marketing 2.0 of the basic concept, is a qualified representative.

In a comprehensive perspective, web-based Marketing 2.0 based on results will benefit the small and medium-sized enterprises, and increase investment, become a solid network marketing strength. A good reputation will become a powerful weapon to promote the 2.0 depth development of network marketing and enlarge the market scale of network marketing rapidly. At the same time, Network Marketing 2.0 will promote the rapid follow-up of the capital market, can be foreseen in the future network marketing hot money surging.

The advent of Network Marketing 2.0, so that the Internet is no longer just a simple advertising media, and become a new marketing battlefield. The competition between enterprises is no longer the image display and simple advertising, but affects the enterprise development strategy marketing process reengineering. Network Marketing 2.0, rely on the data to speak, with the effect of speaking. We have reason to believe that, with the Network Marketing 2.0 increasingly popular, the network marketing market will rapidly develop, the enterprise network Marketing battle must be particularly fragrant battlefield yellow.