Network marketing, win in the implementation

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; In the previous section, "Win in China" 115.html "> Commercial Combat, the judges comments, the most mention is" strategy and implementation "relationship.

In my opinion, both strategy and implementation are indispensable, but the latter is more important. The so-called "practice of truth", many times, we are not walking a familiar road, but stones. Strategy is right, there is no absolute standard, but once there is a goal, it should be implemented to specific actions, and perseverance to do, in the process of doing, and then constantly adjust the strategy.

Internet marketing is a very hot concept in recent years, many enterprises are beginning to try. Do the website, do search engine promotion, put online advertising, do online shopping, join the business-to-business website, do email marketing ... These methods have many enterprises in doing, and a small number of enterprises have tasted sweetness, but more enterprises do not feel the network marketing how much help, why?

1. Lack of sustained implementation
Web site to make, search engine promotion has done, but the content of the site is unchanged, a year rarely send a few news, products have not been updated, the site and the actual marketing of the enterprise disjointed. Often because of the personnel changes in the enterprise, Network marketing strategy is difficult to achieve continuous implementation, nature will have no effect.

2. Lack of overall coordination
Network Marketing is a systematic project, but many enterprises will be divided into it, search engine optimization, website construction, website promotion by different service providers to be responsible for each service provider strategy, focus on different, leading to too scattered direction, lack of overall coordination, difficult to play a role.

3. Lack of attention to results
Many enterprises do network marketing, but did not pay attention to customer conversion rate. Search engine did, in the end how many customers? Website is done, customer is satisfied or dissatisfied? Email marketing has done, the customer is not to treat it as spam? Can not focus on the results, can not improve the network marketing strategy, can not improve customer satisfaction.

The

      Sharp Network (www.reachnet.com.cn) believes that network marketing should not only refer to the "strategic" level of enterprises, but also to be effective "implementation." Rui Qi is committed to providing enterprises with the overall network marketing implementation services, the enterprise Network marketing strategy into a truly visible fruitful results. (Author: Li Thifen, Rui Qi Network planning director qq:1857598  msn:atwoa@hotmail.com  mailbox: cuicui@reachnet.com.cn)