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The article with you to share a bit about whether the FMCG is suitable for network marketing, and we know that in this time, FMCG industry is absolutely necessary to do network marketing, but the faster the better. These days also with the fast consumer goods industry several friends chatted for a while, also had some harvest, so we today mainly share, which FMCG is suitable for network marketing? Most likely you never thought of it! I hope you reader actively pat bricks, your brick is the biggest inspiration to me! Thank you all! I also hope that you can communicate with me!
This article outlines
Types and products of FMCG
On the article we also introduced a quick product category and products, a little review today, we can deepen the memory.
1. Personal care products, oral care products, hair products, personal cleaning products, cosmetics, paper towels, condoms, footwear care products and shaving supplies;
2. Household care products, fabric cleaning products based on laundry soaps and synthetic detergents, and household cleaners with dish utensils, floor cleaners, cleaning agents, air fresheners, pesticides, mosquito repellent and polishes;
3. Brand packaged food and beverage, health drinks, soft drinks, baked goods, chocolate, ice cream, coffee, meat and vegetables fruit processing, dairy products, bottled water and brand rice candy;
4. Tobacco and alcohol industry, cigarettes, red wine, liquor, wine collection and so on.
Fast Consumer Products Network Marketing success stories
As the saying goes, there is no case without feeling! Today we will share two successful cases, one that is well known and one that is a personal practice of my friend. With these two successful cases, we analyze together, which is suitable for network marketing? What are their characteristics and attributes? What should we do to make FMCG online marketing?
Wanglaoji's success story
Now of course we all know that Wang old Ji, but, Wang Old Ji is also through the Network Marketing First war fame! Wanglaoji before although small has fame, but has not until now this kind of word of mouth, almost a Chinese people know Wanglaoji! Why? is because "afraid of the fire will drink King Old Ji?" may be, but according to the study will find that really make Wanglaoji become the first brand of domestic beverages is the 2008 Wanglaoji " A donation to Fame "Network Marketing strategy!
May 12, 2008, in the Disaster Relief donation party, Wanglaoji manufacturer, donated 100 million yuan of good money! Instantly the network is about Wanglaoji news! The major forums, chat rooms, bar, the site is full of wanglaoji information.
This is really a very successful online marketing case! When the network is Wanglaoji positive information, the next day some forum website unexpectedly appeared a "ban Wanglaoji" posts: Wanglaoji, you are ruthless! Donation 100 million, dare to be Wang Shi's 200 times times! In order to rectify this arrogant enterprise, buys the light supermarket the King old auspicious! One can buy a can! Do not buy the top of this post!
This post is very interesting ah, when the netizens see, can not help but click to see, the results of a look at the smile, and the post there are a lot of replies! Yes, too arrogant, buy it! " Yes, I'll buy the king old Jill! " I'm mad at you, I'm going to buy the old king Jill now! " ...... There are a lot of very interesting posts Ah, and 5.18 days later, "Wang Lao Ji" In the network search volume straight up, and this post has been browsing the number of times is quite big ah! Then, Wang Old Ji suddenly fire, the degree of fire is almost a Chinese know wanglaoji! And then the posts are still, If you want to see it, you can check it out!
Wang Old Kat use is emotional marketing and use the forum marketing, obviously the effect is still very good! Next we share another success story!
Mask Success Stories
This is a real case of a friend of mine, of course, she is a beautiful woman! She is still in college, should be on a junior, because in Beijing, they also love to play, so contact the Internet is relatively early! In the March 12 around the time to contact the micro-letter, but also recognized the use of micro-letter can sell fast consumer goods! So, She sold the mask with a micro-letter. Details do not say, anyway now is the monthly sales million, monthly income can reach millions of dollars. It's not that simple, is it? Whatever the reason, she is a success by selling fast consumer mask.
Suitable for online marketing of the fast consumer goods
After reading these two successful cases, we can think about, which is suitable to do the FMCG, I share with you my ideas, of course, is not absolute, but I believe, must be substantiated! The last part will share my thoughts with you!
1. Personal care products, oral care products, cosmetics, paper towels, condoms, footwear care products and shaving supplies, etc.
2. Household care products, laundry soap and synthetic detergent-oriented fabric cleaning products as well as dishes and utensils cleaning agents, floor cleaners, cleaning agents, air fresheners, pesticides, mosquito repellent, etc.
3. Brand packaged food and beverage, health drinks, chocolate, coffee, bottled water and brand rice candy;
4. Tobacco and alcohol industry, cigarettes, red wine, liquor, wine collection and so on.
The properties and characteristics of these FMCG products
We have seen the case, but also gradually learned about the rapid elimination of a little information, we discuss, suitable for the network marketing of FMCG products in the end what attributes and characteristics? How can we tell if our products are suitable for internet marketing? What if it doesn't suit us?
I have an unwritten idea to communicate with you, I hope we can make a brick together, we think together! Wang Shuo believes that suitable for the network marketing FMCG is a certain property and characteristics!
1. Faster consumption: In this way, users will repeat the purchase, if the user look for your products, will be a regular choice to buy, if your products must be very good, the user experience must be very good, so the product must be good, the consumption of relatively fast products!
2. More kinds: I feel the words of a single brand, many are rooted in the user's heart, you suddenly out of a new product, it is likely that users will not be very trusting, so, or choose the old products, so I think the choice of brand more products, competition may be very large, but if done, it will be very good!
3. Less sold in stores: users generally buy fast consumer goods, is to go back home than the supermarket shop to buy, many things are instantaneous, such as paper towels ah, garbage bags ah, fruit and vegetables ah, these timely strong products, very few people will go online to buy!
4. Differentiated: Your products not only have a certain shelf life, a certain period of storage, but also to be differentiated! This is very important, or why users give up close to home, with the purchase, the price is cheap, want to return the convenience of products do not buy, but to buy your things? What is the difference between your things? Is the quality better? Or does it have a special meaning? Or does it mean anything? So I feel the difference is very important!
Because I am also relatively talents, can only now think of so few, if you have a better idea, you could talk to me private chat ha! Thank you! I will share with you how to do fast consumer products online Marketing!
Author information: Wang Shuo, dreamer member. To see the author more articles please login www.wangshuo.org. Copyright Notice: Welcome to free reprint, reprint, please retain the original author information, thank you for your cooperation.