New network to open up marketing, the domain name registration industry benchmark

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As a leading enterprise in Domain name registration field, the new net in 2013 officially entered the 20 anniversary, and for the anniversary celebration launched a series of concessions activities, which plays, when pushed. cc domain name breaking ice price 28 yuan/year Super special sale. At present, many users are immersed in. CC finally abandoned the "high-rich handsome" packaging, began to "grassroots" joy, seize the time in the domain name Ocean Wave Gold. But excited, we might as well from the macro point of view of this. cc domain name can rapidly popularize the root cause, to know, the industry has many double eyes have been to the new network to go marketing path, and appreciated.

I. Price promotion: Paving the way for popularization

In the past, the most important thing about CC's evaluation was that it was too expensive. Although the market is increasingly showing that the CC has a huge space to explore, but the price of up to 400-500 yuan per year is always prohibitive, want to let a product really to the popular, shelved is not wise. How to promote. cc domain name market share? The new network at this time blockbuster, adopted the strategy of price promotion-28 yuan/year. cc domain name break ice discount. After learning the good news, many users who had been interested in CC and were slow to do so were boiling over. Because this means that you just have to spare a meal of KFC's money will be able to bring home the right quality domain name, said it is the history of the unique heavyweight event, not for too long.

As we all know, inexpensive things have always had a strong incentive to stimulate consumption. Under the market economy, product homogeneity leads the price war of market competition, and the price war is an unavoidable phenomenon in the mature market economy. In the peer-cost factors such as the consideration, blindly elevated. CC Price, the new network sudden odd recruit, take the price offensive, to 28 yuan almost equal to the price of free, rapid access to the market wide attention, won the enthusiastic response of users, is indeed a great innovation.

Second, the novel Model: creativity is the first productive force

In marketing, creativity as the first productivity, is always the most expensive. It is expensive in not ordinary people can do, must spend the mind ingenious design planning, so that products to the audience out of great attraction. This is the place where creativity differs from ordinary bombing advertisements, and it can be straight into people's hearts once they are hit. Of course, creativity is cheap, and a variety of media advertising costs compared to a train of thought, a few ideas are much cheaper, but they play properly, the effect is not to be underestimated.

Review. cc domain name concessions broadcast the whole process, we can find that the new network in the event before the start of a period of time, then early preheating, including the introduction of the "global Internet unprecedented" and other slogans, lifting the outside appetite, a lot of reverie: What is the big event? What kind of surprise will the new network create with the 20 anniversary? After these curiosities are growing, it is always expensive to make a formal public announcement. CC is to sell at 07 percent of the price, will naturally reap huge results, quickly set up competition barriers. This is far more interesting and more forceful than the straightforward declaration of "CC's reduction". In addition, the popular CC car sales of the global wave, occasion launched homophonic. cc domain name, naturally more than ever, more appropriate, easier to knock open the door of the market.

To cite several successful marketing examples, now sold to the global Haier, its brand culture is from Zhang hit the fridge began, and the original Wang Zhentao, the founder of the O ' Connell in Hangzhou Wulin square burning fake shoes, also from the hands of planning, do not open the door of the brand propaganda planning, for them to open up a successful avenue. Today, if you do not have enough strength to put on TV ads, or product advertising is not suitable for the television, then, why not learn from the new network, the vision on the idea?

Third, micro-bo marketing: from product promotion to Brand

The most noteworthy is that the new network of creative marketing also integrated into an important element-Weibo. Tightly around the activity preheating and promotion, the new network official Weibo took turns held a series of fresh and interesting micro-activities:

"The 1000th to 28 Yuan successfully opened a new order, direct send free Zhi G5 virtual machine 5 years, NO. 2000 send 4 years, and so on, and so on, No. 5000 order to send 1 years, operating system, database and other God horse's optional." ”

"Attention @ new network, and @ Three friends forward, click on the Draw page can draw win Xbox360 War Machine Limited edition." ”

These can be said in the industry is an unprecedented way of communication, so that people's eyes for one bright, but also by the Micro-blog award-winning forwarding and other feedback attracted, increased publicity efforts, but also enhance brand awareness.

As of now, forwarding the gift of a micro-bo forwarding volume has reached 611,320, break through the 600,000 mark, and the commentary also up to 386,357, the high level of user participation is to be surprised.

And in a timely response, serious and positive communication process, the new network staff on behalf of the enterprise set up a netizen in mind, customer service efficient, courteous image. This is far more than a single period of product sales more important, deeper business, is to test how wide enterprises can go, how far indicators.

According to statistics, China's network community users, 71.7% of users are using micro-blog, such a high popularity of micro-blog is a natural marketing battleground, micro-marketing has become a consumer electric power business to broaden the market of a new idea, however, to date to practice and successful practice is not many people. To the new network this small test will reap a lot of situation, this marketing model is worth emulating, also worthy of long-term investment.

In short, the new network in the exploration of marketing, at the same time, also for us to verify that the significance of micro-Bo marketing is not only to provide a marketing channel for the Enterprise, but also the brand's own profitability of a foreshadowing.