New Light of Network marketing

As the power of the network grows stronger, advertisers are increasingly looking to find new profits. Sinorama reporter Haldar When 2010 Zhao Benshan and Liu Qian are suspected, the fire is not the Spring Festival Gala, but the network. The power of the network to make the Spring Festival gala more quickly spread, "we are not watching the Spring Festival gala, but advertising." This sentence to say a lot of the voice of the audience, but also show that advertisers love implanted ads. And with the popularity of the Internet, in the Spring Festival and Valentine's Day together, the virtual gift of the road, social networking sites rose, wallet sent Non-stop, the power of internet embedded advertising is also increasingly powerful.　　Many advertisers have also taken a card that has been implanted in online platforms such as social networking sites.　　While relatively traditional network marketing platforms such as search engines and Internet portals still have a strong appeal to advertisers, advertisers are increasingly distracted by other emerging platforms and marketing methods.　　According to Soda's data, the social networking site, Eric Consulting, found that 45% of marketers in 2010 used social networking sites as the top priority for future ads, with 41.8% of respondents choosing it as a priority and 11% as a secondary option, compared with just 2.3% per cent. According to Iris analysis, more than 85% of marketers use social networking sites as a preferred Internet advertising platform, partly because social networking sites, as a low-cost and even "free" network media, are using various promotional strategies to increase the user's browsing flow and time to improve brand awareness. The traditional media is through the purchase of broadcast time and layout to put ads, and to increase the impact of the market, compared to the network media, the higher costs; On the other hand, soda data also shows that, although advertising spending on community sites is below 30% per cent, revenue growth is more than 30% per annum.　　When marketers maintain or reduce advertising in traditional media, advertising on social networking sites is a more productive model of profitability. The "rampant" of the Cofco production team in the network highlights another successful integration of the Cofco in the marketing of the community. This is called the Cofco version of the community game has aroused the attention of many netizens. It is the COFCO group to create a new social network online, in January 2010 officially online.　　Rich Urban white-collar network life through fun games, strengthen the interaction with friends to understand, will be the rich products implanted in the game, more each product from the original field to plant production and even finally to the table of an industrial chain process also skillfully into one, creating a whole industry chain experiential marketing model. COFCO Group Chairman Gaoning High hopes for the network, hope that the future of the network platform revenue can be greater than the entity Cofco Group. As for "Cofco production team", Cofco Group said that it hopes to pass on the concept of COFCO brand and product information in an entertaining way. In fact, Cofco has always had a passion for social networking sites. When happy Net is popular, the CofcoGrain Group will be its Juice brand "Yue Live" implanted into the "happy net" of the farming game, the popularity of the rapid rise.　　Game players not only stay in the virtual game, through the random lottery system, the player can be the entity's "Yue Live" juice through the offline distribution system to the hands of friends, and Beijing's major Ultra, "Yue Live" product display is also echoed online. Data from the IRIS show that the network community marketing and Word-of-mouth marketing, event marketing have been favored by advertisers, in addition, wireless marketing, micro-blog marketing and other emerging marketing methods have also been a certain concern.　　At the same time, the integration of a variety of network media is the most popular way advertisers, accounting for 42.3%. Mobile marketing Zhengfangdouyan with the heat wave of 3G, mobile marketing is also gradually emerging. At the same time, mobile WAP business billing stop, mobile phone, such as the focus of the case of pornography has also been more attention.　　In fact, the overall development of mobile Internet, mobile advertising due to the characteristics of any time, anywhere, coupled with mobile internet advertising gradually out of the SP mode to mature, its prospects have become broader. According to the report published by Eric, the 2009 mobile internet market size of 14.78 billion yuan, last year's 11.75 billion yuan growth of 25.8%, mobile phone users to break through the 700 million mark ...　　Some experts believe that the 2010 mobile Internet market output will be more than 100 billion. In fact, many companies have launched a marketing competition on the mobile internet. Not long ago, dream Lisa Home textile first in the peer, make full use of the convenience of WAP information exchange, officially opened mobile phone site. Visitors only need to enter the Web address on the Internet phone, you can easily query the Dream Lisa Business, brand profiles, product information, etc., the intention to join the company can also through the site of a key to play function advisory related information. In order to promote the promotion of WAP network platform, Dream Lisa WAP site to join the appropriate search, mobile phone users only need to login to search the site home page input keyword "quilt", the same can visit the company's website.　　WAP Mobile network platform is a dream Lisa Company's traditional internet promotion of another means of expansion, but also the company in the new year to use the increasingly large 3G network resources, innovation and development of marketing channels, leveraging mobile marketing new attempts. At the same time, Ufida Mobile Street also began to use new ways to attract advertisers. Mobile Street is the first mobile E-commerce platform developed by Ufida Mobile commerce company, which provides rich applications such as mobile store, member management, online reservation, transaction payment and so on. Not long ago, the service also through the implementation of real-name to protect the interests of mobile business circle. Mobile phone users can search mobile real names, or mobile phone to send mobile real name to Mobile Street's special service number to obtain their own needs of enterprise and product information, to achieve mobile network transactions.　　Mobile real name for the enterprise, is a new marketing model, enterprises have mobile real names can better carry out the brand promotion of enterprises and products, create more business opportunities. This real-name practice, for consumers and advertisers docking, may be a better attempt. But how reallyis to let consumers and advertisers in the mobile Internet environment to trust each other, but also waiting for the efforts of all participants.　　"Scarf (http://t.sina.com.cn)" with the fiery Micro Bo, its marketing value has been gradually excavated and advertisers began to try. Where the customer prudential goods and Dangdang E-commerce companies take the lead in Sina Weibo marketing attempt, the former and Sina jointly launched the "Send the scarf" activity at once in micro-blog marketing set off a small climax. After entering Sina Weibo, where customer-prudential products constantly renovate the characteristics of the use of micro-bo, network marketing: 1 yuan seconds to kill the original price of 888 yuan clothing, the network to buy Hao Li and invite Chen Yao, Xu Jing and other celebrities such as interactive ways to attract users, but also the use of best-selling clothing designers tell the story behind　　Just three months staff to express emotional feelings and other ways to enhance the human characteristics of the enterprise, showing the close side of consumers. Where Customer Prudential Brand Management department director Li Jianxiong introduced, "compared with traditional marketing, micro-BO marketing investment is very little, almost no cost, only need to arrange a special person to do Weibo update." "Dell's marketing revenue on Twitter is 2 million, and Hollywood fashion celebrity Kardashian a message on Twitter to earn 10,000 dollars,　　Amazon's acquisition of Zappos CEO Hsieh on Twitter on the emotions and personal image of the Zappos has brought sales value. The platform changed, the game changed, the rules changed. The only unchanged is the relationship between advertisers and consumers, communicators and audiences always play a game of intelligence, and the continuous emergence of the network marketing is only the camouflage of the transformation.