New Local portal site positioning and promotion experience sharing

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Local portal is a local network propaganda window, many have been established earlier, have a good reputation, rich content, timely information updates, so the number of visits are relatively high. New local portal, how and those operating for several years or even 10 years of the site competition, Rob Traffic, Rob users, this is the webmaster's concern and urgent need to solve the problem.

With enthusiasm and conviction, I set up a local portal last September. Because there is a local port, information network, news network, local online and other websites, I finally named "Qiandongnan Hotline." Select the domain name is also more critical, now good remember domain names are the domain name of the rush to seize the empty, pick to pick to the last selected a www.qdn114.com, this domain name a look on the clear, but wait for several months before the successful registration.

Because there are competitors, want to participate in the competition to find the problem and lack of opponents, to achieve no I have, people have my sperm, so as to gain advantage in the competition. After comparison, I found that the local portal site has a common problem, that is not strong, most of the content is based on local news. This found a breakthrough, take a comprehensive route.

After the site was built, the work has done less than 1/10, the promotion of the latter is the key to the success of a website. My specific approach:

I. Increase the amount of information. Original information is the best, there is no can be reproduced in the website, to ensure that the site updates every day, increase the amount of Baidu, Google's collection.

Second, set the keyword. The key words containing local information sweep, update the article also do not forget to add keywords to the title of the article, increase the keyword in the article coverage density. At the same time in the source code with good title and site tags.

Third, make full use of Baidu tools. Baidu is now after all the Chinese Internet boss, people find information on the Internet is it first, so to fully understand and use a good Baidu index, know, stick, space and other tools, will receive miraculous.

Four, the use of blog to promote the site is also a good way. Use their blog traffic to lead users to their own websites. My blog is the news, and news blog has page customization function, all hyperlinks to the portal site, you can easily guide users.

The use of print advertising publicity. In order to do a portal site, I deliberately made a DM advertising local agents, each period of free layout for the website propaganda, recruitment information, housing rental information, both increase the amount of advertising, but also conducive to publicity. The advertisement uses the eye-catching title to indicate the information from XX website, and prompts more information please login the inquiry.

In addition, can also use forum posts, QQ Group promotion has a good effect. The specific way to use, all by individual choice.

Reprint please indicate the information from the Guizhou hotline www.qdn114.com.