New Marketing Channel: blog marketing More and more attention of enterprises

As one of the world's hottest internet vocabularies in recent years, blogs in this case, blog marketing since then began to pay attention to practitioners, so to speak, any use of blog this kind of network application form or tool to carry out network marketing, can play "blog marketing" label, can be for products, enterprises, can also be management experience sharing, the work of Drip records. After playing the marketing label, from the comprehensive BSP and shunt out of the professional BSP, such as financial, management, marketing, Enterprise, Internet, entertainment, ideological and so on, and so on, as vertical portals from the integrated portal from the Camp independent, become "one side princes" the same.

As a new marketing channel, blog marketing has been more and more by the enterprises, webmaster, network Writers and other attention and love. But in the blog marketing is also a wide range of problems, the author of the blog marketing experience to share, I hope that we can help.

The so-called blog marketing, blog is only the form, marketing is the essence. For most people, there are two of the biggest difficulties in blogging marketing. First, how to make their blog in a short period of time to be known, play a role in promoting the second is how to obtain the audience on the content of the blog to identify or dispute, so as to achieve marketing purposes.

The 2nd difficulty coefficient is not high. As long as the marketing blog writing style is pragmatic and creative, the content is true and accurate, do not exaggerate not to cheat, you can get approval or cause a different point of view of the controversy, to achieve the purpose of blog marketing propaganda. In a metaphor, such a blog is an altar of good wine.

Solution: Set up a "blog marketing Officer", dedicated to blog writing and content audit, timely collection and analysis of blog feedback data, update blog, manufacturing topics, triggering discussions.

Difficult is the 1th, that is, an altar of good wine how to put in front of other people's problems. The traditional practice is in the major portals or industry-related web site to open a blog, and then take the trouble to blog one post to the hair up, and then a blog to reply to other people's messages or opinions.

This traditional way in addition to reflect the blogger's dedicated work, and can not play the best marketing results. First of all, relative to the starting blog, the other blog information release are lagging behind, followed by more than the case of blog, easily caused by the omission of information release, and again is not easy to quickly and easily manage the blog, resulting in statistical errors in the relevant data, misleading to the actual marketing effect of judgment.

Solution: Choose Professional Blog Marketing software. I am currently using a software called Super writers is very good. The software can achieve more than 100 well-known bloggers in the national blog for offline editing, and then mass to the functions of each blog, thus resolving the message release lag and missing problems. The most important thing is to be able to provide software customization services to meet the blogger's personalized publishing needs.

Blog Marketing as a new marketing channel, it is worth studying and groping for a lot of places. This article is just a discussion, hoping to cause more blog marketing concerns and discussions, will blog marketing road better, go farther.

For bloggers who are marketers, comprehensive and professional BSP are basically included in the scope of consideration and operation, such as for an IT product publicity, the use of Sina, Sohu, NetEase and other portal blog at the same time, may be in Sadie, pole, value China, corporate blog Network and other professional it, finance, Enterprise Class BSP Open blog and invite a large number of bloggers to participate, but also may be on its own website to open a dedicated official blog. Among these, some well-known IT companies tend to gain more attention and concern, such as Hewlett-packard,ibm,sun and Oracle are the new tools of the active practitioners, and has been the network marketing practitioners and commentators of the wide attention.

However: the content of the blog is often informal, to go is to share and experience the way, in the dissemination of the blog itself through the number of visits, that is, the mass communication, on the other hand, is the link between the blog and introduction, that is, interpersonal communication. After all, blog marketing also has its positive point, that is, from the depth of brand communication, leading the general one-way advertising (such as television media advertising, brand online advertising), but this process is slow, if the organization of tens of thousands of bloggers to experience, share and spread, Need to invest in the energy and financial resources and damage the blog marketing This can "spend a penny to do big things" marketing tool of the true.

After all, blog marketing can not become the mainstream of brand building, Non-mainstream will become its category, how to use the blog, to build a brand may need to study, but to strengthen the brand's reputation, reputation, but become a trend.