New Marketing Position: what is the characteristics of Weibo marketing?

Weibo marketing is just launched a network marketing approach, because with the fiery micro-bo, both the birth of the relevant marketing, that is, micro-bo marketing. Each person can register a microblog in Sina, NetEase, etc., and then use the update of their own micro-blog. Every day of the updated content can communicate with you, or have everyone interested in the topic, so you can achieve the purpose of marketing, this way is emerging from the launch of micro-blog marketing.

Weibo, or micro-blogging, is a form of blogging that allows users to update short texts (usually less than 200 words) in a timely fashion and publish them publicly. It allows anyone to read or can only be read by a user-selected group. The biggest feature of Weibo is integration and openness, and you can post messages to your microblog via your mobile phone, im Software (gtalk, MSN, QQ, Skype) and external API interfaces. Xiangru, a senior internet person, said: Weibo is a new type of open Internet Social service Web3.0, the world's most well-known microblogging site is Twitter, the current independent access to Twitter users have reached 70 million, U.S. President Barack Obama, the White House, the FBI, Google, HTC , DELL, Forbes, General Motors and many other internationally renowned individuals and organizations are marketing and interacting with users on Twitter.

Remember Sina website a propaganda language, "these days, no ' scarf ', really embarrassed to greet people!" Believe that the word microblogging almost swept the internet, but also by many pioneer netizens and favor! With the August 09 Sina micro-Bonnet test opened the beginning of China's micro-blogging era, successively in 2010, NetEase, Tencent, Sohu, Phoenix, and so on, together to divide this piece of cake full of temptation! Immediately more on the Internet set off a wave of micro-bo upsurge! For marketers, the emergence of every new product of the Internet, we must pay attention to, not to mention Weibo is a very marketing platform. Today, we have to say, Weibo is a new network marketing position, in the near future, micro-Bo marketing is bound to do a network to promote one of the indispensable sword!

First of all, we need to know what is the concept of Weibo? Microblogging, or micro-blogging, is a platform for publishing, sharing, disseminating, and acquiring information based on user relationships. Users can use the Web, WAP and a variety of clients, to 140 words to update the text of the information to achieve real-time information dissemination and sharing. To a large extent, not limited by time and space, has a very strong real-time, interactive, convenient. Weibo is a fast, instant, one-vote Network service platform to follow, the birth of it is bound to bring great marketing value to many enterprises, microblogging on the very popular, the network name of all the dynamic, we can through the voice of micro-blog to understand, such as consumer psychology, feelings or some of the market situation, Can be through micro-bleomycin insight!

However, as a new marketing position-Weibo marketing has what kind of characteristics?

First, the information release has the real-time, the convenience, the main nature, the dissemination speed is fast

Microblogging information can be released via computers, mobile phones, netbook or some other communication tools to use, you can publish information anytime and anywhere, so very real-time and convenient; Also, the information published by Weibo is limited by the number of words, usually around 140 characters, so that all the meaning and content of the expression is also extremely concise; , the information published on Weibo, as long as it can arouse the interest of fans, once the spread will be extremely rapid.

Second, the interaction is very strong, and the communication between the fans is instantaneous

There is no denying the fact that microblogs are interactive and timely. Friends who have experienced Weibo know that in the microblogging broadcast hall, often some micro bloggers casually released a word, but also is a very common life words, the result is a wave of broadcast frenzy, fans at any time to mutter about the trivial life, immediately share the mood at this moment, whether it is happy or trouble, Can communicate with their fans, and even sigh that today's weather can be taken out on Weibo share.

Third, fans of each other's attention can reach the effect of viral transmission, the impact of a wide range of

On Weibo, we can see that many of the Twitter followers have reached tens of thousands of, or even more, by focusing on each other and reaching an interactive effect. Just imagine that when you have a lot of fans, you post a valuable message, but the people who are in the spotlight are looking at your dynamics, and if you add some fans to the information you posted, what would be the effect, we can imagine. Therefore, if we put such a good effect on our marketing, it is like in the viral marketing, it will bring a multiplier effect.