New marketing tools to achieve user behavior and site matching

Guide: If you think that http://www.aliyun.com/zixun/aggregation/7714.html "> online advertising effect is 75% of luck and 25% of the plan, then you are not alone." Many marketers have this feeling when they try to predict which site will bring better marginal returns and which advertisers will be interested in and react to ads. A marketing tool from compete, Inc. could change that.

Compete, Inc. is a leading network data analysis company. The tool it launches is called "Behavioral matching" (Behavior match), which helps marketers predict which sites can best match the campaign. Designed for advertising agencies, publishers, and online marketers. This tool represents a major step forward in the planning and measurement of online advertising.

The platform uses behavioral orientation technology to determine which sites are best for marketers, based on the audience's browsing behavior to specific sites. There are reports available throughout the campaign to facilitate marketers to adjust their sites based on newly acquired information. The tool also helps people decide which areas of a large site are best placed for advertising to attract high-quality audiences.

"Advertising spending is increasingly shifting to online, and marketers and media buyers need better tools to identify advertising opportunities," says Stephen DiMarco, compete's chief marketing officer. Behavioral matching tools provide the best orientation features and a large number of sites. This allows advertisers to increase their online spending without sacrificing efficiency. After being armed with new data, marketers can easily find new, best sites to reach their target audiences. ”

The Behavior Match tool helps online media professionals get the best return on investment: based on the quality of the audience, find the exact site that can advertise and minimize the inefficiency of the ad campaign.

The discovery of the Internet's long tail site greatly increases the potential for advertising opportunities.

Help people get the best price in the bargain by pointing out the exact part of the portal and advertising network that best brings access to the target audience.

Tailoring reports saves time to create and measure media plans, and meets the needs of agencies, networks, distributors, and marketers.

The Behavior match tool applies consumer online behavior, dividing them into different shopping and lifestyle categories, beyond the current market based on investigative media planning tools. According to recent revenue Science reports, behavioral-oriented ads get more attention from users. Throughout the study, behavioral-oriented advertising was found to be 10% better than content-related advertising.

SOURCE http://www.bizreport.com/2007/12/marketing_tool_matches_behaviors_to_users_websites.html http:// www.competeinc.com./news_events/pressReleases/197/