New opportunities for Facebook's Open Atlas Marketing

Source: Internet
Author: User
Keywords New opportunities through now new

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At a recent Facebook F8 developer Session, Facebook unveiled two new features: Timeline and open Atlas. The timeline, which replaces the current profile page, will mainly highlight important photos, time and activities. And the Open Atlas will usher in a new era for apps that Facebook users can share in real time. While Facebook says the feature is primarily designed to provide a better user experience, higher levels of participation and more data will increase Facebook's revenue.

With the introduction of an open Atlas and live streaming, Facebook users will be able to share their interactions with their friends in real time and no longer need to pass the application every time. As a result, Facebook users will be able to share more information, and Facebook and marketing companies will have more data. With the help of map positioning and better data sets, marketers will be able to provide specific marketing information.

So far, marketers have had to rely on Facebook users to click the "Like" button to create a "sponsor story." Now the Open Atlas can provide advertisers with more marketing opportunities, through a series of actions including online shopping, playing music or watching a movie to create a sponsor story. The sponsor story has more conversion rates than traditional Internet ads.

Facebook's advertising director Gokul Rajaram Prehistoric's definition of Facebook's ads: Marketing on Facebook is a social discovery that comes through your friends. Although Internet marketing is now a lot more advertising choices, but these need a flexible marketing strategy. In the past, most of Facebook's marketing just encouraged users to "like" the brand. Marketers now need to promote "discovery" brands by introducing social advertising and using new compelling data.

In addition to new features and partnerships, Facebook has announced that they now have more than 8 million active users. This figure and the new features recently developed will help Facebook to pay more than the 3.9203.html ">8 billion" last year. This article by the 43 small game http://www.43yx.com original reprint should indicate the source, thank you!

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