New Year's advice for junk marketers

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I never dreamed that the new year to greet my blog is a mass of junk marketing information. In just 3 days, I blog deleted more than 3,000 spam marketing information.

New Year thousands of spam comments, really sorry for marketers

Looking at these spam messages (and online social marketing), I seem to be directly facing a few anxious to make money of the bitter force stationmaster-we are old friends, many of them are also from the first half of last year to the spam message frequently patronize my blog, more than half a year to persevere, even New Year's Day is not idle, so persistent diligence let people respect.

But I am more sad to them, these spam messages have not appeared in the front of my site-all the normal maintenance of the operation of the website blog operators can not allow such a spam message to appear, so hard without a little effect, pure waste of time and energy of the lack of effort-so "persistent" will only make them more and more distant from their marketing dream.

Who said there is no marketing cost of mass spam? It's just that we turn a deaf ear to the cost of time, energy and self-confidence, and so on.

At the end of the 2011, Lou regrets: "2011, SEO, into a ' hair outside the chain ', the network to promote into a ' hair outside the chain ', eventually those who want to promote the site died in the ' hair outside the chain '.

More than a year ago, although Google, Baidu on the "content is just meaningless interspersed keywords," the way to promote the garbage to continue to blow, but these several bitter force webmaster "persistent" and annoying marketing behavior proves that we have not the slightest improvement.

In all fairness, grass-roots webmaster hope that by virtue of network marketing to earn their life the first bucket of gold, prove themselves, and for their own such desire to make unremitting efforts, it is reasonable. But the question is, do you think the Marketing service (content) really provides value to others?

YouTube Marketing Success person (online image)

Looking back over the past year, many grassroots have realized the "rich dream" through online social marketing, and according to the August 2012 US media news, the world's thousands of people are earning more than 100,000 dollars over the YouTube platform alone. Among them, "dog trainer" Eric Rottende through YouTube video platform, not only through their own YouTube training dog channel advertising dividends 700 dollars a month, but also through the sale of their "dog through" books to make a big profit.

On YouTube, 25-Year-old Michelle Van's video specifically teaches women how to shop and makeup, becoming the official "video makeup artist" of Lancome, the world's leading cosmetics company; Hollywood has also successfully achieved six-digit years of revenue through its own YouTube body-sculpting and yoga-guided video 160 million-point hits.

The success of these successful people has one thing in common--they provide valuable content through a relentless, free model, earning money and fame.

Compared to the few friends who put spam marketing in the end, the early marketing of YouTube's successful marketers is more difficult, not only to learn how to drill, to work deep into their careers (or hobbies), to constantly upgrade themselves and to "become experts in the field", At the same time for YouTube video sites such as network social marketing media characteristics, carefully produced by the vast number of audiences loved the unique original content, clever use of YouTube video sites such network social marketing media large traffic and super high, won the public recognition, really will create their own "become experts in the field", Finally reached the fame and fortune, the long-term benefits of the perfect result.

To be aware, today is an increasingly sophisticated social division of the modern Business society, its important feature is over marketing. More and more difficult to choose to judge the consumers rely more on expert recommendation, pay more attention to brand guidance (branding is essentially the professional word-of-mouth effect accumulation). Network Marketing Promotion is no exception--but network marketing is more through the user preferences to establish "experts in the field", not just rely on industry experts to judge the recommendation, or professional qualification examination to identify experts, which means that "grassroots experts" can "with netizens to make princes", the industry reluctantly recognized.

So, network socialization marketing is still the grass roots to achieve the dream of shortcut, the key is that we "to the user (audience) of the heart", and constantly build on the network of valuable content (services), on the basis of effective implementation of some marketing promotion skills, can be successful.

Unfortunately, like the spam message marketing to the end of several friends, the current domestic many network marketers are not unaware of the importance of social marketing, but most people still adhere to the "said more, sell more", hope that the "hair outside the chain" mode of operating network promotion or SEO, Skip the most difficult marketing content creation, to "copy collection pseudo original" spam content marketing to promote social marketing, rapid and effective promotion of real sales-they do not pursue "become experts in the field" to achieve product services (or self) branding marketing purposes.

But the current marketing concept is unsustainable, take SEO, only by SEO means, can not guarantee the website search engine keyword ranking "in the first place" stable ranking. And no matter Google Baidu or Taobao, more and more emphasis on Internet brands for search engine ranking importance. Therefore, we must proactively change the way marketing works.

Of course, for the multitude to hold "towards the Tanshoro, the skyrocketing dream of the marketing people, social marketing is not easy, because it still follow the" click More fame and make more money, "The marketing law, the vast majority of marketers can not reach million or even hundreds of millions of clicks, success fiendishly- The US media news shows that only YouTube's "New Era Lemonade Stall" project, the world has more than 1 million participants, but the world only thousands of people through YouTube revenue over 100,000 dollars.

Therefore, we should not only adjust the marketing methods, update the concept, but also to reposition, adjust marketing goals, for example, if we can through the network of social marketing, perseverance to provide users with valuable content, and constantly improve their level, to create their own brand awareness. In a smaller industry circle (such as the two or three-tier city industry we live in), becoming a small, famous "expert in this field," which is also a success--even though it's insignificant compared with the winners of the 100,000-dollar annual earnings, it really strengthens our self-confidence and persists, Will certainly realize the leap from quantitative to qualitative change, and ultimately lead to positive changes in our people.

Therefore, I have to solemnly remind all the spam message group to visit my blog old friends: you not only wasted my time with other webmaster bloggers, but also harmful to others, adhere to such a garbage content mode of operation network socialization marketing, and finally really die in the "hair outside the chain."

Shinghai, repent, sincerely hope that the new year, these old friends change their minds, serious reflection, truly to play moving high-quality content (service), "become an expert in the field", the successful realization of their marketing dream (this article by the Gouyn12 original, copyright, Wenzing, Reproduced please indicate the origin of the article in the form of links http://www.gouyn12.com/e-marketing/379.html and this statement, thank you.