Nielsen: Insight into User Content sharing behavior leading to social marketing

Users have a wide variety of ways to share content online, using different platforms to share different content with different groups. April 2011, AOL and Nielsen Online launched the "content is the Fuel of the" Social Web, analysis of 10,000 official users how to share the content of social media information. The study found that 93% of Internet users share content via email, 89% use social networks and 82% use blogs.

Internet users, who use different platforms to share content with different objects. Social networking is the preferred platform to share with friends, up to 92% of users share content with their friends on this platform, while email is the most popular way to share content with family and colleagues, 86% and 26%, and share content with the general public, and users tend to use forums and blogs with a ratio of 51% and 41%.

On the Creative unconference of the "one Club" in May, Facebook's global brand experience manager, Paul Adams, has an average of 4 different categories of friends or influence groups, each with 10 people based on different ages, Life experience and hobby organization. He points out that we are very susceptible to people within three degrees, which means that through social sharing there is a huge word-of-mouth marketing opportunity.

Through the research of audience content sharing behavior, advertisers can find the best touch users, exert community influence or advertising marketing methods. At the same time, the study also shows that 60% of content sharing is connected to media sites, such as news media sites, while 36% of sharing contains embedded content, such as the brand experience within a social network, allowing users to get content without leaving their platform or social networks.

By contrast, the corporate web site, which accounts for only a small percentage of all sharing, makes it possible for marketers to use embedded content to spread their marketing messages in a way that effectively leverages Facebook's social platforms. Marketers can also use the user's media content sharing behavior to optimize their media purchases, advertising in the relevant media can help advertisers reach their target audience, and users share content with the user to create a connection.

Source: http://www.199it.com/archives/2011051810257.html