Nine problems should be paid attention to for small and medium enterprises to do network marketing

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(1) First of all to thank the veteran veterans of the selfless sharing. This article starts from the personal understanding, makes the sharing.

(2) This article is mainly written to beginners, of course, I am not a veteran. Veteran veteran can skip, also welcome correct exchange.

(3) This article refers to the network marketing mainly from the perspective of small and medium-sized enterprises, does not involve such as China Mobile and other giants of the network marketing.

On the network marketing author first want to say two words: one is "good study, Day day up." The second is "practice is true". Network marketing is not a thing overnight, need to continue to learn and practice, and constantly summed up refining, it is best to share their learning experience or useful information.

Network Marketing should pay attention to nine questions, the author divides nine questions into "three represents", "three Wants", "three not".

Three representatives

(a) representing the fundamental interests of netizens

This article does not talk about politics, just want to say whether you want to promote what products, representing the fundamental interests of netizens is very important. So do not make false propaganda, do not have hair junk information (below "Three Don't" one), this does not have much meaning. And you should consider the feelings of the vast number of netizens, the author is responsible for the responsibility of saying that this is not environmentally friendly, netizens angry consequences will be very serious.

(b) representing their own standards

Stick to the original, even if the first thing you write is not so good, but it is always taken the original step. With constant exercise, you will find that your standards are rising. So you find yourself growing up. Keep in mind that growth is important.

(c) to represent the needs of netizens

If the written things do not meet the psychological needs of the vast numbers of netizens, also do not meet the needs of some platforms, only you see, then the significance of doing so is naturally not big. I have tried to use other web names, according to Sina's hot topic hair articles, including a "Zhangnala ring Money" article has been the focus of the editorial recommendation, remember that after 17:30 to be recommended, the same evening access to the article more than 1000. In fact, did not think that the article can be recommended, the reason can be recommended, I think it should be it in line with the psychological needs of netizens, but also need to meet the needs of the site.

Three to

(a) People-oriented, relationship is very important

Seemingly in the classes, but it is so, just like in real life, you and others cooked, close the place good, and then more convenient.

Do forum Marketing, if you are not a moderator, and moderators and other people familiar with, even if you are advertising, but not too far. Moderators may let you change the post, rather than directly delete, or would have considered the direct deletion, but because more familiar, so will warn you first, rather than directly delete the number. To say, this is a relationship marketing. The author later articles will cover.

Whether it is blog marketing, or through the network, such as SNS marketing, relations are the basis. Achieve benign interaction with friends and build even weak relationships. If you do not, directly promote your product, the effect can be imagined.

(b) To write something of value

Even if you have a good relationship, it is difficult to accept anyone who is always looking for something that is not nutritious. On the other hand, if you write something of value, you may later people will often pay attention to your blog or other publishing platform, when you see your soft text, it will naturally see the products you promote. If many platforms or individuals feel that your article is good, may be reproduced, if a large number of reprint, it is equivalent to a lot of people in free to help you do marketing.

(c) to write something hot

The so-called hot spots, the author of the University of Klein professors are divided into two categories:

One is the broad sense of hot spots. If E-commerce is now very popular, many enterprises or individuals want to learn, if you write this aspect of the article has a good value, you will get a good reprint, even if your article does not involve to promote products, for you are meaningful. I have written a "seven of the most suitable for network marketing products," the individual thought to a large extent, should be in line with this requirement, so the amount of reprint is not bad.

Second, the narrow sense of hot spots. As mentioned above, the author has written about the "Zhangnala Circle Money" article was recommended by Sina Editor, you get a good amount of clicks. Of course, this also has a problem, is based on this hot writing time is too strong, when the hot spot to cold, the article began to lose value, basically belong to one-time items.

Of course, if you can combine the broad and narrow sense of hot spots, written in the comprehensive category should be the best. Reader do not bother, the author is now difficult to find an existing example, had to take their own article to write about it. I have tried to write from the "Nurse Yan Zhao Door" to see the small and medium-sized network event marketing and "explore the SNS era dating and marriage website of the profit model." Beauty photos, marriage dating, beauty and handsome man romantic, should be the eternal hot spot, plus the operation of the site. About "explore the SNS era dating and marriage website of the profit model", although theoretically a bit in line with the above standards, but also obtained a good reprint quantity, but the author has always felt that the title has problems, failed to achieve optimal. And the content can be changed according to the above standard better. Would like to ask Master enlighten.

Three Don't

(a) Do not waste information

Do not throw litter, hit the children how to do, even if not hit the children, smashed flowers are not good. Others first, say spam. Often see a netizen to discuss the problem of spam. As far as Internet marketing is concerned, the most talked about is licensing email marketing. There is nothing to do with the rubbish information, how much significance, there is this time, fortunately, such as learning to learn or write a soft text.

(b) Do not leave messages on blogs or other platforms

Do not move directly to the message, said the other side of the article is very good, or welcome a return visit, or the Avatar or article content involves too many things that seem to cause netizens click. Now the netizen is injured more and more, many netizens easily can see your motive. This point, the author suggested that the blogger's article to make a nail on the tip of the commentary, it is best to cause controversy or discussion. It is also convenient for you to establish an interactive relationship with the blogger. From another point of view, all know that year "Angel sister", "Sister Furong", wooden son beautiful These people are how fire. In recent years, many people want to imitate, what is the result?

(c) Do not use mass software

In particular, some of the trial version, will be left with XX mass software information. So even if you want to use it, it's best to have a formal version. If you have to use a trial version or something, you'd better test yourself first. I've been seeing people's messages for a while and the purpose is too obvious. Because the message is also accompanied by a mass of XX software ads, of course, may also be mass software itself ads. The best this is the mass software itself advertising, or some bloggers should have been a lot of netizens in the mind BS over N times.

This article represents the "University of Clay professor" Personal views, which should be open to question, but also asked the master to enlighten. Contact: Blog "Professor at the University of Clay" Http://blog.sina.com.cn/tangax

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