on how to write network marketing plan

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Recently, many enterprises to consult me how to write Network Marketing planning program, how to plan their own company's network marketing. I think, to write the network marketing plan, first of all to understand what is planning?

What is planning?

"All things are in advance, but not in advance." This is planning, with modern discourse to explain, planning is the process of conceiving, designing, and planning in order to achieve a specific goal. Planning is divided into two processes: strategic thinking and planning.

From the cradle of modern management, Western management perspective, planning is planning. Planning =planning. It should be noted that this is a verb, which is the expression of an action and a process.

Sun Tzu's Art of War is "to be together, to win". I think planning is actually the sentence. The so-called positive, means the strategy and the system, the so-called singular, can be understood as creative. Therefore, we think that planning is: to carry out strategic thinking, layout planning, plan to win the creative process, and form a plan for implementation.

What is Network marketing planning?

As the name suggests, network marketing planning is to achieve a specific network marketing goals and strategic thinking and program planning process. I think, in understanding the concept of network marketing planning, we must have a "specific network marketing goals," the premise is to understand the planning object, planning to achieve the goal. At the same time, network marketing planning is the first to do is marketing planning, network is only the scope of marketing planning.

Content of Network Marketing planning

If we understand the "specific Network marketing goals", then we certainly understand that the network marketing planning This is a big concept, it actually needs to be decomposed into a lot of modules and content. Generally, it can be divided into the following major categories:

Network Marketing profit Model planning: The main solution to the way to make money.

Network Marketing Project Planning: This plus the profit model is equivalent to a business plan, mainly to solve who we are? What do we do? What do we do with our core strengths? What is our goal? At the same time, specific actions need to be prepared Gantt map, that is, the road and schedule control.

Network Marketing Platform Planning: is planning to build the site, or the use of Third-party platform to do, this and the pattern needs to match. How to plan the website? From the structure of logic, vision, function, content, technology and so how to plan.

Network Promotion Planning: How to promote the website? How to advertise the brand? How to attract the target customers? Through what means to disseminate the promotion, what specific operational details and skills?

Network Marketing Operation system Planning: This mainly includes the division of business processes, according to the Business Process Planning Department preparation, team positions, remuneration, management assessment, training, etc.

In fact, from the system, network marketing planning on the above several modules, because in the specific network marketing operation process, we want dynamic balance, thematic planning, for example, a website sales force, low conversion rate, which formed a conversion rate as the core of the site sales force planning, but in fact, in the site planning is included in the platform. and network promotion planning can be formed in a single form of communication planning, such as: blog marketing planning, soft text planning, network advertising planning, SEO planning, forum promotion planning, can also form a theme for the core of the phased integrated communication planning, will be a variety of network communication pipeline centralized use.

In addition, in the network marketing operation process, data analysis is a very important module, can be understood as "in order to achieve the goal of improving the efficiency of the company's network marketing, and network marketing data statistics, analysis, comparison, deconstruction and summary of" Network Marketing data analysis planning.

Three-stage, get everything done. Network Marketing Plan

Then how to write Network Marketing planning program? I think: the specific Network marketing planning content is different, the preparation of the program writing ideas and forms must not be the same. But the thousand change is not fundamental. Therefore, I organized a three-paragraph network marketing scheme format.

First, set goals: planning targets, planning the meaning of the role of planning?

Second, analysis of ideas: from the target customers, competitors, their own advantages and disadvantages of insight to comprehensive analysis, to determine the overall planning ideas.

Third, the implementation of decomposition: the idea of concrete landing, needs to be decomposed into several modules, several steps and links, and then the need for human, financial and material resources to cooperate, and finally all the operations prepared into a Gantt chart, from time, space, tasks, goals and other implementation to people.

So basically a network marketing plan is completed. It should be noted that in the specific Network Marketing planning program implementation process, regardless of the early consideration of more detailed, there must be adjustments to the details. Therefore, the prophase planning, organizational leadership and implementation of supervision and control. Is the same can not be missing, in order to network marketing work better. Plotting, winning the network.

The original text is published in: Vegetable root Tan Network Marketing planning organization: http://www.cgt88.com, Vegetable root tan global Starting, welcome reprint, reprint please provide source. Thank you very much.