On several steps of Network Marketing web site planning

Network Marketing (line Marketing or e-marketing) is based on the international Internet, using digital information and http://www.aliyun.com/zixun/aggregation/13145.html " > The interaction of Network media to assist the realization of marketing goals a new marketing approach. Weiber that the most intuitive understanding of network marketing is customer-centric, network-oriented, in order to achieve the purpose of a series of enterprise activities.

Network marketing concept of synonyms include: Online marketing, Internet marketing, online marketing, network marketing and so on. These words are all the same meaning, generally speaking, network marketing is the Internet as the main means of marketing activities.

The network marketing has the very strong practical characteristic, discovers the network marketing general method and the law from the practice, is more practical significance than the empty theory discussion. Therefore, how to define network marketing is not the most important, the key is to understand the real meaning and purpose of network marketing, that is, fully understand the Internet, the new marketing environment, using a variety of Internet tools for enterprise marketing activities to provide effective support. This is why in the network marketing research must pay attention to the network marketing practical method reason.

Step One: Requirements analysis

Based on years of engagement with SME decision-makers, it has been found that many of them are not really clear about the real purpose of doing the site, and there is also a lack of such staff in companies or factories to advise them. As an important part of the enterprise marketing strategy, the demand analysis of the main marketing website of the network marketing is especially important. In fact, many network companies at present the sales staff do not understand technology, not to mention let them to provide customers with demand Analysis Services, so this is also an important factor in the unsatisfactory effect of the site. Do marketing people are clear, the need to understand, how to hope that the network company can make to meet the actual needs of the enterprise marketing-oriented web site? So, if you are trying to find a network marketing service provider, be sure to take this out to ask questions, otherwise the direction of the wrong behind the efforts may be wasted effort.

To do needs analysis requires a higher marketing experience and marketing strategy thinking, as a sales service providers have marketing strategy thinking people are basically the network company's boss, very little time and customers to explore the network marketing strategy positioning problem. But the enterprise decision person often uses the traditional marketing strategy to decide the website basic function, in fact the traditional marketing thought and the network marketing have the big difference. Entirely by the relative lack of professional network marketing experience of corporate decision-makers to determine the direction of marketing-oriented web site, many times there will be large access. Therefore, this is also the enterprise in the network marketing applications repeatedly hit the wall, repeatedly hit the wall, said that network marketing is just the concept of nothingness, it is reasonable. In fact, at present there are many excellent network marketing services companies and teams, to help many enterprises in the network marketing has achieved good results. If you have this demand, you can try to ask us about the relevant issues, welcome to telephone consultation or online message.

Step Two: Style positioning

When we look at a person, the first thing we see is an external image, and immediately there is a basic judgment, the so-called first impression. More and more people rely on the network to solve the problem, the procurement of enterprises often through the network to search for the desired suppliers, or through the Internet to understand the basic situation of specific suppliers. Enter the Enterprise website, the eye is the style of the site, the first impression on the enterprise immediately formed. The so-called "people rely on clothing makeup, Buddha rely on Gold makeup", the style of the site for a corporate brand image and corporate website, the importance of self-evident. It is well known that the first impression of a person is very important, then the first impact of the target customers on the enterprise is important?

Step Three: Technical indicators

Most business decision makers do not understand web technology and focus only on the results they habitually emphasize. Spent a lot of money to find a local well-known network companies to cooperate, made out of the site is basically a good-looking but not practical site. Have a beautiful appearance, but the quality of the site is shoddy, even directly online download a free program. Often is the page code redundancy complex, outdated ASP program function is single and porous, security basically does not exist, Trojan Horse and hacker rampage. Not all enterprises understand technology, but! In the face of sales-oriented network services companies, enterprises have no way. If you really want to implement the network marketing strategy to achieve market breakthrough, then it is best to increase the budget to choose to provide high-quality Network Marketing service companies, at the same time their own how much understand some technical indicators to prevent some network companies trickery.