On the advantage of marketing promotion under the website line

Marketing is more of a technology and career. The American Marketing Association (Anglo Marketing Association) and the UK Franchise Marketing Association (Airways Chartered Cato of Marketing) are committed to the qualifications of their professional marketing staff. They believe that by establishing a rigorous testing system they can differentiate between qualified marketers and counterfeit goods.

However, many of the marketing staff without rigorous training also have a very good marketing concept. Gewa Campra (Ingvar Kamprad) is not a professional marketer, but his Ikea (IKEA) company is still successful in providing quality and cheap furniture to the public. Creativity is an important part of successful marketing, and of course this need is not limited to marketers.

Science and engineering is also very important to marketing. Marketers can get a lot of useful data through marketing research, market modeling, and predictive analysis. Marketers make decisions and guide investments through marketing modeling, and establish marketing metrics to show how their activities affect sales and profitability. Is marketing an art, technology or science? The answer is that all these factors together constitute marketing.

Offline marketing, which refers to offline marketing is the way out of network marketing to the reality of marketing methods, only online marketing and offline marketing combined to better facilitate the website brand promotion.

At present, the media is divided into three sectors: newspapers and periodicals, television broadcasts, communication networks. Because the three major industry user groups are different, if very few business executives will be on the internet every day, they will rely on the first two media, and many now white-collar workers are on the network to see news and information, and then out of the first two kinds of media, the network of Alibaba, ECVV, Ming million and so why would spend a huge amount of advertising on the CCTV above, is not their traffic, less user groups, not, but they for better network of various users, better expand the market, promote their brand image, the promotion strategy adopted.

As many people now know about Alibaba, a large part of it is Mister Ma through the traditional media propaganda know, such as it has a very loud advertising words, "online trade, create miracles", let people understand, through Alibaba network platform, to provide enterprises with the concept of network trade. As to join his good faith users can get business, it is still unknown, at least the brand image is propaganda in place.

And if the radio and television media marketing, is often the network, many of the use of online interaction with the network to promote the form. If you often hear a column, a program marked please visit their Web site ... Online Consulting and online interaction, to hype their network information platform, now the CCTV site, why has been China's hundred sites, which is very important, he put his own user base into the network information platform, the TV offline marketing, promote their own information products.

The advantages of offline marketing

1, Better interactive communication

2, enhance the brand image

3, the expansion of user groups

4. Increase the profit of advertising brand

5, short time, quick results

6. Resources complement each other

Network Offline marketing Approach

1, newspapers, radio, television media;

2, cups, pens, gifts, packaging products, clothing and so on daily necessities can;

3, leaflets, text messages, stickers and so on.

Offline marketing methods are numerous, the actual marketing methods rely on the reasonable use of their own, when your site from "Find customers" into "customer", that means that your site has formed a brand, not far from the success. I hope everyone can get out of the bottleneck of network marketing, so that the combination of online network to seek greater development.

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