On the application of Network Marketing mode in new type home appliances

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I believe everyone is familiar with this term. In layman's parlance, the net sells is uses the Internet to promote the product, carries on the sale. At present, network sales in the domestic development of more mature, a variety of goods have been settled Taobao, Jingdong and other large shopping sites, but also a lot of open their own web site, has a complete network marketing system. In particular, clothing accessories, large household appliances net sales, almost with its swift and swift grasp of the customer's eyeball. However, after all, this kind of marketing is still quite young, not yet involved in the field is still a lot, or involved, but the development of the stumbling commodity categories are many. Today we are going to discuss the network marketing model in the application of new appliances.

In the 21st century, people's life has gradually been inseparable from household appliances. Small to soy milk machine juicer, large to air-conditioning computers, electrical appliances have become an indispensable thing. In this context, the home appliance industry is also beginning to covet network marketing, such as television computer and other traditional home appliance network sales model has achieved considerable success, according to incomplete statistics, already 80% of the national recognition of the network shopping This marketing method, however, such as electric heating, electric heaters Such new appliances seem to have just started, Net sales for them, is undoubtedly a very sensible way to sell.

Perhaps some people will be so skeptical, traditional household appliances because of its indispensable, in the long-term historical development has become a people's life necessities, so can be successful in the net sales war, and new appliances, the public is not too familiar with, blind net sales, feasible?

In fact, it is the network marketing this mode, so that new appliances can be released to the charm throughout the country, to win sales, then, we can from the following points of view.

First, as far as the domestic context is concerned, in the network has been widely popular on the basis of the new concept of enterprise information to accelerate the development of the network marketing strategy, the beginning of the Web site construction, network to join and other ways, since information can not be reversed, then the information war can not be avoided, enterprises only to fully utilize the power of the network, Make every effort to attract the attention of customers in order to win in this information battlefield. And as the Australian electrical appliances such as the sale of High-tech products are mainly the company began to appear in the network sales platform, in such an information age, if too conservative choice of physical store marketing, can only be abandoned a way to promote new products, not keep pace with the modernization.

Second, in the new type of electrical appliances themselves, the new characteristics imply that the industry will be on the internet to find a way out. With people's large intake of information, the public's ability to accept new products has greatly increased, most people are willing to even like new products new features, but suffer from the inability to find more features of new products. People's curiosity also for the new home appliances sales have laid a certain psychological foundation. This era, can win is those who are good at innovation, those who rely on the mind to win, after all, if a good product after the test of time, will become a sales leader, this is durable. Therefore, in terms of the product itself, the new electrical appliances are even more suitable for network marketing than traditional home appliances.

Lastly, as far as the international environment is concerned, the purpose of the website of O-MA is "energy saving and Australian dancing, Technology and the World Synchronization", international trade makes the product and the international connection of more opportunities, and creativity is more need to connect with the international, the Internet enables the global network interoperability, and new products in the international market will have more selling points, So the sellers of new appliances need to use the Internet to build their own brands, to push good products to the international market, to win greater profits in the international market.

After talking about the background, we have learned that the network marketing is the only way to develop new appliances. So, for the individual new home appliances marketers or developers, this need to spend a portion of the net sales model, what benefits can be?

One of the most important things is to reduce the cost of selling transactions. This point, has long been in the traditional home appliances have been confirmed, but also the same truth throughout the ages. Network sales can avoid the store costs, users in the road travel costs, the traditional store to buy goods through a variety of channels of the layers of processing, so that buyers need to pay high costs. This kind of network promotion way can realize the leap from the factory direct to the consumer hand, therefore reduces the cost. Especially for this new type of home appliances, to avoid some shops profiteering, thus to a certain extent, to ensure the rights of consumers.

In addition, network sales can expand the trading environment. We still take "O-ma" electrical appliances as an example, this High-tech research and development-oriented website sales platform mainly to sell environmental protection of electricity and heating, electric heating, in fact, there are a lot of real life in the hope of this energy-saving and environmentally friendly way to warm the users, but there is no channel to give up; there are many people who do not understand this new product, Still confined to old ways of heating. If there is no Internet sales this way, I am afraid the progress of the product is still unknown, or can only serve in the vicinity of its area. By more people need it to know, more widely for people to serve, this is also the eternal historical mission of enterprises.

The above analysis is the network marketing for the interests of the individual enterprise, then, since the network sales model for new appliances feasible, we should also how to target the development of new household appliances network sales?

In fact, while the information generation and acquisition of information is crucial, in fact, the information is concentrated, or because the information can focus on people's attention. In this way, all the marketing methods that can attract people's attention can be classified as good marketing. Here, we mainly introduce three kinds of marketing ideas.

The first, that is, do not rely on the construction of the site, this is a relatively low cost, propaganda effect is not very stable, such as bar, chat group, blog and other places where people are more concentrated, enterprises can use these places to publish some commercial soft or hard advertising to seek customers ' attention. But the disadvantage of this way is the information update faster, many times will be submerged in people's chat topic can not turn over, and if you just want to send these ads, and very easy to cause the customer's aversion, by the group, the Administrator post is not possible. So the scale should be good, this way is not very suitable for the promotion of new appliances.

The second, still do not use the site construction, but compared to the first cost may be higher, the use of talent may be more high-end point, that is, using Taobao, Jingdong these already some well-known sites to advertise their products, this way need to hire some simple website designers, But it is better to promote their products to more users, is a relatively good means of network sales.

Of course, the effect of the best, or more concentrated talent, cost-intensive Web page sales, this way, the seller needs to rely on their own web site production team to produce their own site, this way compared to the second, you can better introduce their own company's background, product description is also more detailed, after-sales service is also relatively perfect, Contact with customers is also more convenient. Moreover, the customer sees the more complete enterprise website, will produce the more good enterprise impression to this factory. But the enterprise image construction good, may in the similar product competition obtains the superiority, this point is self-evident. This is the "AO ma Electrical Appliances" can be in the new household electrical appliances industry to achieve a certain result of the reason.

In a word, network marketing for new appliances is a very promising field, the marketing of this industry if willing to invest in the net sales, willing to expend human and material resources to build the website, good management of their corporate image, then the new product must be its innovative innovation to win the goodwill of customers, In this competitive market has its own place.

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