On the cheats of millet in digital marketing

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Millet can have today's results is not accidental, can in such a short period of time to do business so successful, Millet is indeed worthy of pride. There are many reasons for the success of Millet, but the focus of analysis is still marketing, marketing is reflected in the details, this article I and you say how millet in digital marketing management is how to do, to see the number of millet game.

1, Product update iteration, intergenerational demand management.

From Millet Youth Edition, to millet 2, millet 2s, millet 3s, red rice, red meter 1s, red meter note, millet iteration is very fast, we can find a problem is the number, just like the BMW 3 Series, BMW 5 Series, Audi A6, Audi A8 This is the same truth, the use of intergenerational demand management skills, You use his first cell phone, you want to change the phone, you will certainly buy a new mobile phone.

The difference is in the numbers, we feel 3 of the difference in the number is certainly better than the 2, the specific good where the estimate is not clear. Like marketing master Du Zijian once on Samsung suggested, Apple has done 5 generations, Samsung in the generation of demand management is not done, now do not be late, directly from the Samsung 6 start. This is, of course, an example of the importance of product update iterations and intergenerational requirements management.

2, limited buying, limited.

We all know that millet in every Tuesday to hold a snap, and the number is limited. But even so, every time the participants are very much, I often think, millet mobile phones have been robbed for two or three years, why there are so many people rob it? It's just that I underestimated the charm of the market and millet. Believe that there are still many people did not rob, but this is a sense of participation, the next buy you will expect to be able to snap up a millet cell phone in that 1 minutes. Millet mobile phone is really so good, it is worth spending so much energy and time? No, the quality of the millet phone is not to say, this is a marketing strategy, but also a kind of let us all have to participate in the feeling.

3, the Sun snapped up data to create a sense of urgency.

To say that millet do so well, we really do not see where to play advertising, we contact the most is the micro-letter and QQ space, of course, micro-blog and community is also. Basically these four places. After each round of snapping, we will find that millet will be out of this round of snapping up the data, in the number of seconds to sell a number of mobile phones and so on. This approach creates a sense of urgency.

Let everyone hurriedly to millet mobile phone is so popular, buy the person is so much, you will unconsciously think of the next time is not to consider to find a fast internet café to rob? Or are you looking for a company colleague to help you grab it when the company is snapping up? This number creates a sense of urgency that has a good marketing effect.

4, Orange Friday, collect 800 comments.

Millet no matter what activities, are used to quantify the number, this digital management, will make fans more receptive and cohesion. Take the orange. Friday This strategy, millet collect 800 fan opinion every Friday, wait until next Friday release new version to revise, then continue to collect opinion, continue to revise. So the cycle of doing, not only very clear to let fans know that Millet is in order to provide better service efforts, but also let fans see their efforts and achievements.

5, low-end price high-end enjoyment.

Millet price setting is also very fastidious, to say why millet so quickly rise, to say is marketing good, also have to say is the price is low, the beginning of millet so dry, there are no other mobile phones in China have such a high configuration but the price is so low practice. High-end configuration, coupled with low prices, strong digital comparisons, instantly capture the hearts of fans.

Millet in digital marketing is to achieve the ultimate, and now many mobile phone manufacturers are also imitating the practice of millet, but imitation without innovation, how can it surpass? Number can be regarded as a marketing means, millet in marketing to teach us a lot of things. Of course, here just and talk about their own some immature summary, I hope to communicate with you.

This article by the Le Person website anchor: http://www.lrzbw.com/original sharing!