On the dilemma of network marketing of small and medium-sized enterprises

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As a car lighting in the small and medium-sized enterprises engaged in network marketing for more than 1 years of executives, although not very familiar, but also can sum up some of the car lighting small and medium-sized enterprises in the network marketing difficulties and problems.

Now the concept of network marketing through a variety of network companies training, door-to-door marketing and many other ways to walk to small and medium-sized enterprises in various industries, in addition to selling their own products in Alibaba, how to network marketing through their own network platform to become a lot of business owners of the new direction.

Today, small and medium-sized enterprises to develop their own network marketing platform is no more than 2 kinds:

Industry Portal:

Rely on their own advantages in the industry: years of experience in business and industry contacts, especially media connections, the launch of the industry portal. This type of company has more chances of success than the outside. For example, a known industry portal has:

Aladdin Lighting Network: The company itself is the lighting industry exhibitors

China Energy-saving Lamp network: The company itself engaged in the production of energy-saving lamps.

China Automotive Lighting Portal: The company itself engaged in automotive lighting, xenon lamp production.

Corporate website:

The company's Web site itself as a new and old Customer service window, today many enterprises have given it a new mission---network marketing, and through a variety of ways to adapt to the optimization of network marketing needs

How to develop network marketing:

With the platform, then how to carry out network marketing? Network marketing is a project, it must undergo thorough research and resource integration to carry out, and need a long-term process, not as a general investment and quickly input and output quickly. It must have the following conditions:

1. Network Marketing Talents

2. Effective Network Marketing solutions: including Web site profit model and sales commission

3. An enlightened boss. Be confident and patient with network marketing.

4. A certain amount of capital investment. For example: Search engine, website optimization, keyword optimization, media promotion input.

5. Excellent website platform. A good website needs: the website layout is reasonable, the optimization is proper, the user friendly degree is high.

How to overcome the problems encountered in Network marketing:

After the development of network marketing, often encounter many problems and difficulties, if you can not face these problems, then the end result of network marketing is fruitless. To overcome the problems you may encounter, you need to:

1. Effective communication and supervision.

After the development of network marketing, the company must develop an effective communication and monitoring mechanism, so that the network promotion team can timely and company leaders to communicate the progress of the site, so that up and down concentric, enhance confidence.

2. Absolute Trust.

The so-called employing no doubt, the suspect is not. Network promotion is not as supervised as any other job in the content of the work. Company leaders must trust their own promotional team to provide as much help as possible rather than worry and suspicion. The curse of the armed forces is suspicious. "June can but not royal" to let the network promotion team according to their own situation and progress to carry out work.

3. Effective incentive system and professional evaluation methods

Whether it is the enterprise website platform or the industry portal Platform Network Marketing, to use the lowest cost to drive the network promotion team to maximize the benefits, we need an effective incentive scheme system, through the sales commission or dividend. After the incentive system is a set of professional network marketing effectiveness evaluation methods. Many bosses think that a deal is the ultimate measure of my assessment. Such words tend to move towards impatience and distrust. Network marketing is about a variety of aspects of mutual cooperation, can not be a transaction is not necessarily the fault of the network promotion personnel, the company's own problems also need to be resolved, can not be completely to deal with the most evaluation of the only solution.

4. Reasonable investment

Network Marketing, like the development of a bottomless pit of investment, in fact, other investment is not necessarily the bottom. Reasonable investments include:

Employee's salary: many small and medium-sized enterprises often want to use the minimum wage to attract high-tech talent, want to work a few people work. In fact, the cost of personal growth is much higher than the salary.

5. Website Construction Investment

Workers。 A reasonable site layout and plate layout, excellent user experience of the site is required to invest in cost-building. Only this kind of website can optimize properly, carry out network marketing smoothly. Another good Web server space is also essential.

6. Promotion of investment

It is not enough to rely on the promotion staff to publish information on the website, and the progress will be slow. This needs to be in accordance with the progress of investment in the corresponding promotion, such as: to carry out search engine promotion, traditional media magazine promotion. In addition, it is necessary to train the extension personnel in relevant skills. Additional investment promotion can accelerate the growth of the site, increase confidence and reduce the risk of failure.

These are some of my personal summary, deficiencies and mistakes of the place to forget everyone forgive me. We are China's automotive lighting portal, China Automotive lighting portal, focus on lamp modification, xenon headlamps, LED lights and other automotive lighting production promotion. Http://www.chinaautolighting.com, our QQ group is: 6179669