On the "emotion" marketing of marriage products website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

3721.html ">2014 Year's spring festival has just gone through a week's time, along with the Chinese New Year's aftertaste has not dispersed, many young people go home also in the busy wedding engagement and other festive things." And this morning I saw this news:

From the title we can easily think, whether it is not a rural wedding, engagement and marriage are basically four gold: gold necklaces, gold bracelets, gold earrings, gold ring. So, for these wedding supplies such as gold and silver jewelry, on the internet marketing needs which skills? As a regular online shopping, and even online booking wedding supplies, I would like to share under the "Marriage supplies website" of "emotional" marketing this topic. Before we start to talk about this topic, let's take a look at a very "emotional" marketing of "marriage supplies" website brand case ads (to avoid advertising suspicion, the site brand and the relevant promotional slogans and logo removed):

The image above is a website of the publicity microblogging, the personal view that the site is the most attractive place is its focus on a can be integrated into the "true love" marriage supplies "diamond ring", that means the site uses "a man's highest commitment to the only true love of his life" to sell, and has to say that this will undoubtedly attract a lot of girls ' favor, Like "Life Only Love a person", so affectionate, have to let the girl moved. And, in this case, we can also see that the corresponding "Marriage supplies" website "emotional" marketing is not a wide range of products, but also the emotional skills of marketing, if you can give the product emotional elements, then the ordinary goods will be favored, especially the "marriage supplies" mentioned in this article, It is easy to give the feelings of love.

Because of the particularity of the Marriage products website, it determines the need to adopt targeted marketing strategy, then how do we achieve targeted, the most important thing is to seize a point-commodity has the "emotional value", including the following three aspects:

First of all, marriage supplies, such as wedding jewelry, gold and silver, the price can be from less than hundreds of yuan to hundreds of thousands of or even millions of prices, then if the site sales of products are too high, but not too comfortable with the level of public consumption, then the value of goods from the emotional transfer to the material, so easy to lose the power of emotion, and magnified the power of the material of money. Therefore, the need for the marriage user website commodity price planning, for various economic conditions of the user groups to classify, reasonable control pricing, which will be more conducive to the marketing of commodities.

Secondly, the goods of marriage should be given specific emotional value. For example, "bracelet" means "always hold Your Hand", "heart-shaped necklace" with "Heart with You" and other related meanings, so that different marriage products have their own emotional culture, so for the buyers to express their feelings will be more meaningful.

In addition, the design of the product on the marriage website should also be integrated into the "emotional" elements, in the product design, you can marry the characteristics and products combined, so that the site sales of products more vivid image, as mentioned above can be used as the only identification of identity to control the purchase of marriage goods, to show the only true love values.

In short, the corresponding marriage supplies website marketing, the "emotional" elements of the integration needs of the site in the sale of all aspects of commodity sales, including pre-sale, sale, after the sale of the embodiment, so that users feel that their marriage supplies no time with emotional elements, a lot of know how to cherish, want to express feelings of the people will be your marriage products site more like. A website's merchandise, if in the emotion marketing success, then its sales profit also will ensue.

This article by the domestic largest free online message system Provider: Message Treasure http://www.liuyanbao.net/original start