On the career orientation and development of SEO practitioners

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Online there are a lot of SEO personnel and technical staff ridicule, in peacetime communication and group chat, there will be a variety of jokes and pictures to ridicule SEO industry. As the figure, Baidu know that there are many of these mutual ridicule entries.

This situation, is generally SEO practitioners self-deprecating, we can only reluctantly smile. So how long can seo go? Some people say that search engine constantly hit the beat cheating, and the weight of Baidu's own products continue to strengthen, more and more like Baidu's site search, Baidu launched Aladdin, box calculation, shopping search and micro-purchase is greatly compressed the SEO can operate space, coupled with the strong development of mobile internet, The flow of the entrance is constantly dispersed, SEO will not go too long, will slowly disappear.

Personally, the domestic search engine has more than, although Google withdrew from China after Baidu search alone, but also not occupy all the market share, and August 2012 360 search secretly online and the search market for a series of exerting force and PR, quickly more than Sogou ranked the second largest search engine in the throne, It is reported that 360 of searches occupy the domestic search market 10%-15%, Baidu will not be able to abandon the majority of webmaster, but really into the site search, and in the foreseeable time, the mobile Internet temporarily can not completely replace the PC Internet. As long as netizens also search for information by searching, and the search engine itself content products can not fully meet the needs of netizens search, then SEO will inevitably still exist.

Then the domestic SEO personnel's positioning and development is what? On the current domestic SEO personnel's development status, can be divided into four categories: abandon class, adhere to the category, the perfect transformation category and entrepreneurial class.

1. Discard class

This kind of personnel is generally just getting started soon friends, did not find a good job opportunity, and SEO does not have a complete understanding, that SEO so much, also has no future prospects. Thus working for a period of time, think that learn too much things, their own not to promote and see no hope, gave up the job of SEO.

2. Stick to the class

There are many people rely on SEO in the company's development is very good, or even the company's SEO director or VP level, there are many people rely on SEO secretly bury their money has already opened a luxury car, live on the mansion. Whether they use black hat seo or white hat seo, they in the SEO, in Baidu Search has been constantly realize their own value for their own interests, and continue to engage in this occupation. This profession may have the short development bottleneck, but as long as the search engine exists, as long as the netizen still searches for the information through the search, then the SEO will not develop to touch the top, reaches certain altitude to have the infinite breadth to let the SEO personnel to exert own ability. I believe that a friend who has the ability and perseverance will get the return he expects.

3. The Perfect transformation category

The reason that the transformation category is not grouped into the abandonment class, because this kind of friend is not because of the feeling that SEO has no future and halfway to give up, but in the process of doing SEO found more suitable for their careers, and with the help of SEO and other network promotion techniques, network marketing, website operation of the relevance of constantly strengthen their own quality, Successful transition to related occupations. Many SEO personnel career direction to the website operation. The website operation needs to have the understanding to each kind of network marketing promotion way, and needs to the website promotion, the transformation, the development all has own opinion, is a professional quality request higher occupation, if has the SEO personnel hope to the operation direction transformation, that must seize the time to enhance own quality. And SEO itself is a "snake" type of work, in the work process needs to understand and master a variety of knowledge and experience, but also for the SEO staff to other career transformation has laid a good foundation. In addition, there are a lot of traditional website SEO staff turned to Taobao SEO or mobile electronics market SEO.

4. Entrepreneurial class

Such friends do not set up their own SEO services or related companies, is founded to rely on SEO to survive or start the site. After a relatively long period of SEO work, the network has accumulated to a certain extent, and do not want to continue to lead the wages of life, if the self-confidence of their ability, it is true to start a SEO service-related companies. Can be set up SEO consultant or order optimization, such as more common company, can also be set up with SEO work needs to solve the problem related business companies, such as soft writing, outside the chain release, friends, such as chain exchange. Because SEO is actually the network operation, so even if there is no creativity, the use of good front-line cities and low consumption areas of human cost gap can be established to make profits. In addition, if the SEO ability is good, and the basis of the program and art are familiar with some words, so can be set up their own website profit, can also explore a better creative formation team, founder website. Of course, there are a lot of SEO friends are actually one side of the salary, while running their own money-making website. Want to go through SEO to start a friend need to have enough self-confidence and ability, but also have enough contacts, the best also have the right amount of money. In any case, it is prudent to start a business.

Through the above discussion, can be seen SEO is really a low threshold of the occupation, and SEO does have a lot of direction to choose from, but SEO at the same time is a capacity, experience and other qualities demanding a high professional. SEO staff want to have a good development, according to their preferences and mentality to choose a direction, and continuously improve their quality. If you want to improve yourself by taking part in training, be sure to eyes carefully the ability of the training institutions and lecturers to avoid the expense of being fooled. SEO may not be a permanent career, but it is really a good starting point for a career.

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