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In the hometown of the factory dry network marketing is also nearly a year, recently these days relatively empty, just simply write a few about traditional enterprises in the network marketing aspects of some views. Hope to be able to the current traditional enterprise network marketing play a certain role.
The enterprise needs to carry on the network marketing, first needs to understand what is the network marketing. Network Marketing (line Marketing or e-marketing) is a new kind of marketing method based on Internet, which uses the interactive of digital information and network media to realize the marketing goal. Simply put, network marketing is the Internet as the main means to achieve a certain marketing goals marketing activities.
From the definition of network marketing, we are not difficult to find that the traditional enterprises need to conduct network marketing, the first step is to contact the Internet. We say that enterprises to the Internet in this large environment to obtain a certain market, then first, is also necessary, is to have a business-related domain name. For example, the name of the company as the main domain name, but also to the company's main products, such as the domain name, these can be. To sum up, the general selection principle of domain name is as follows:
1. Domain name should be simple and easy to remember, easy to enter
This is the most important factor to judge the domain name quality. A good domain name should be short and easy to remember, it is best to let people take a look at it can remember, and read the pronunciation clearly, will not lead to spelling mistakes. In addition, the domain name to choose to avoid homonym words.
2. The domain name must have certain connotation and the significance
With a certain meaning and connotation of words or phrases as domain name, not only good memory, but also contribute to the realization of enterprise marketing goals. For example, the name of the enterprise, product name, trademark name, brand name is a good choice, so that the enterprise's network marketing goals and non-network marketing objectives to reach a consensus.
Well, when you have registered a domain name, then I should choose a corresponding to meet the needs of our space. The so-called space, is similar to our computer hard disk, he is actually a piece of storage space. We spend money on someone else's computer to buy a place to store our website and data, so that we can lay a foundation for the later users to browse the site. Well, then we say, what kind of space to meet the needs of our business? I outlined the next major points:
1. If the main group of visitors is foreign and European users, the best choice of foreign virtual host, especially suitable for foreign trade-oriented enterprises, such as their export-oriented enterprises in the United States, because China's export bandwidth is not enough, in the domestic opening of foreign websites is very slow, also in foreign countries to open the Web site is also particularly slow, Overseas servers are a good solution to the problem of slow visitors to other countries;
2. If the main group of visitors is the Asia-Pacific region or overseas Chinese, it is best to choose Hong Kong space, Hong Kong's overseas network total exports although not large, but their servers, bandwidth enough, and in Europe and the United States to visit faster than the visit to the mainland a lot;
3. The main group of visitors is domestic users, it is best to choose the domestic virtual host, a place in the domestic space, for domestic users, the speed of access is very fast, and secondly, for the later Web site space management, is also very convenient.
Of course, if the enterprise to buy domestic space, enterprises also need to be in the provincial Communications authority for the record, the so-called record, that is, the need to register your business information and Web site information, the purpose of doing so is to prevent the late occurrence of unnecessary trouble.
Enterprises in the record, the need to provide business license or organization code certificate, corporate identity documents, corporate heads and so on. Take our company, we buy the space is million nets, domain name is also in million nets, so all of our record need million network.
1. In the million nets first need to register an account in the registration center (note, an enterprise ICP main information can only correspond to a record account);
2. With this account, you need to submit your enterprise ICP main information, which contains the basic information of the enterprise, legal person, website leader and so on.
3. According to the information you fill out, you need to upload the business license, organization code certificate, corporate avatar, Corporate identity documents, and signed information security agreement and authenticity of the verification list.
4. After completing the authenticity of the verification and Information security agreement, you need to take pictures of the two drawings, and upload to the filing system, and then through the filing center of the audit, you can be mailed to the million-net designated address.
5. Probably no problem, through 20 working days, you will receive the record center SMS prompt, prompts your record information has been successful. If you are prompted to fail, then all you need is to repeat step three through step fifth until you succeed.
OK, above is my enterprise domain name, space, record a little own experience. This article content by Ling Root original (www.gweld.cn) starting in A5, reprint please indicate the source, thank you!