On the "Free lunch" strategy in online marketing

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Whether the world really has a free lunch. I think many people have their own answers in mind. Most of the time we don't believe in free lunches, but we all stop to watch "free" ads, such as free seconds, free lottery, and so on. When we stop and watch, we find these free messages often followed by several common situations.

1: Trickery, click to enter after the discovery of what free information is not, pure cheating feelings.

2: Play word games, the so-called free just send some small things. Like letting you buy a house and giving you a door handle for free.

3: The so-called free is only based on consumption, no real consumption can not get free goods.

4: Catch, initially free, then start charging

From the above we can see that the real free lunch is not much, more is a number of online marketing means. And as an online marketer other people are using the tactic, you do not use to lag behind. Indifferent free marketing strategy is not without a bit of technical content, which has a lot of key issues, then how to run a good "free" marketing strategy? The following author shares their own views.

One: The use of free policy to attract a little bit of our target users

We know that the key link in online marketing is how to capture our target users, retain old users and attract new users. Although sometimes these free marketing strategies are not really free, but the use of good can be very good netting users. We can release some free commitment to attract target consumers to enter the site, so that in the understanding of these target consumers, familiar with the promotion of user orders, visitors will unknowingly through free to become consumers, I believe that a lot of webmaster will be Beijing East, Suning and other electric business platform of the electric business War memory, The slogan of a lot of goods free of the day, this attracts the author to participate in the activity, but one day has not robbed what free opportunity, on the contrary is spends 2000 yuan to buy a promotion camera, from which we can see that the so-called free is only one kind attracts and netting the consumer the marketing method, very few has the real free lunch.

Second, the use of free marketing strategy to make a fee

Have you ever considered the Shanzhai king Tencent to imitate what all can have a result? In fact, the reason is that its user base is large, and users from QQ this free chat tool. While this tool is free, there is a huge charging market behind it. Yellow diamond, members, such as business one months 10 yuan virtual goods so many people are flocking. This is the real charging strategy that comes from a free strategy. In some webmaster platform we can also see this strategy, for example 28 net, A5 forum, Chinaz Forum and so on, although registers in these forums are free, but if you want to obtain the higher authority, then you must pay 10 yuan to authenticate the member, this is a good method, Since the forum can bring a certain economic income, and can also prevent the forum was malicious registered irrigation.

Third, the free operation of the strategy

The use of free marketing strategy allows us to gather a large number of target users in a short period of time, these can become an important resource for online marketing, but there are always advantages and disadvantages, in the operation of the free strategy before we need to do our best. For example, for a personal site, you are selling book publications, join you in the case of limited funds to shout out every day to smoke 50 lucky users to send a publication, this strategy will allow you a short period of time to obtain a large number of target users, but also may make you lose money. Therefore, when we operate a free strategy, we need to do a good job, calculate their own inventory books, calculate their own return on investment, to the best of their capabilities, if not appropriate to do not force. If you are going to run this strategy, then you also need to build a perfect mechanism, because it is possible that peers will attack, users do not understand the activities, and this time you have to use the prepared measures to one by one disintegration.

Free strategy is a double-edged sword, if the use of good for the site to bring a lot of traffic and conversion rate, but if the bad operation will not only bring loss, but also lose users of the site and the trust of the enterprise. To this we in the operation of the strategy should be more than we can do, plan, hope this article for everyone to help. This article from 520 Talent Network http://www.520hr.cc/reprint please retain the source.