On the importance of online credit management to small and medium enterprises

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Not long ago, read a strange news from the Internet, that is a company to take a college student to court, only because the student bought a product of the enterprise, gave him a bad comment. At that time the first feeling is angrily, it must be praised, then do not have to comment, 100% praise, or someone lawsuit? Even if the student is a rogue, a business can not afford such a small difference assessment? I think, in this, the design to the following we want to say, the enterprise online reputation management problem.

What is network reputation management and what is the need for it?

A dissatisfied customer can become a small bane of your business, especially small business, a small curse, for stingy also, may have a greater impact. Just because the internet can let the whole world know you, but also may know your shortcomings, although this shortcoming is indeed exist or fabricated.

Some villain or your competitor, intentionally spreading some information that is not good for you, perhaps in some famous forum blogs, or on public websites, which may rank better than your corporate web site, and when people search for information about your business, Your negative information may be in front of you, which means that your negative first unfolds in front of others, which is certainly unfair to you, even if you are wronged.

You do any bad things that are likely to be found online, and "online reputation management" is designed to deal with the terminology used on the Internet for dissatisfied customers or bad PR. Here are some suggestions for removing your negative information or defamation postings from the Internet:

Try to resolve the dispute with the customer and ask them to delete the post. Don't compete with them. Or you're done. Contact the site owner who posted your negative information, let them find out the truth, understand that it is an improper information, in general, the site will help you delete the information, because he does not want to offend anyone.

You can optimize for your site as much as possible, so that when you search your business related words, your website information appears in the front, as far as possible to some large websites to publish some information about the positive aspects of your business to promote your credibility. If you have a LinkedIn profile, or a social media file, add more content to your company. Find Online Quotes about your business's positive or objective information and connect to your corporate Web site.

In most cases, it is unwise and a mistake many people make, is to respond directly to a customer in the same place (or denigrate someone who publishes bad comments or information about you). First of all, if you argue with him, you will be as inferior to him as he is. Second, search engine index as fresh as content, therefore, If you post a response, you are telling the search engine that the topic may be of higher value for the search engine status. Responding on the spot is counterproductive, and customers generally don't patronize the products of companies that have been complained about a lot.

How to avoid the spread of your negative information on the Internet? One way is to redouble your efforts to be more positive. Treat customers ' complaints with a more positive and optimistic attitude. You can be a forum and active participant in social media, create some valuable public opinion and theory, establish prestige in the industry, if you have one or more topics of expertise on the website, provide a lot of useful information for the industry to contribute to people. Then, the negative information that is maliciously vilified is insignificant to you.

In extreme cases, online credit management also involves buying new domain names, building more websites, and adding more positive information. So you will use SEO techniques to present the descriptions of these sites that you have a negative impact on. While this is a relatively expensive option, it is sometimes necessary if a site does not delete the content. If you can put the search engine list on the second page of defamatory search results, then 11510.html "> Web search will not see it."

Maintain your online reputation, can also be proactive, and conducive to the establishment of brand awareness. By using a lot of the same steps above, you can vaccinate yourself against the negative online information when you make a positive contribution. Most importantly, search engines are looking for relevant, trustworthy content that people still want to be able to read. If you can create this content, you can use it to improve your reputation for a long road and minimize the impact on your brand network of malicious slander and incorrect depictions.

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