On the important role of Word-of-mouth marketing in the sale of jewellery industry

Word-of-mouth Marketing is the earliest form of communication through the spread of friends and relatives, and then with the development of the media industry, Word-of-mouth Marketing has also undergone a great change, but its advantages have not changed: Low-cost, significant effect. First of all, Word-of-mouth marketing communication costs are only 1/10, 1/30, 1/50 of media advertising costs, even without cost. Successful Word-of-mouth marketing is the use of small-stroke strategy, and the effect is far superior to other hard way of advertising transmission.

Because, even if an advertisement broadcast 100 to persuade the consumer to buy the propaganda language is inferior to friends and relatives a suggestion word, we more believe that relatives and friends ' opinions and their use experience, therefore, often the most powerful advertising communication is from relatives and friends mouth. Do not underestimate word-of-mouth spread this in today's era seems to have some of the original marketing methods, its advantages in addition to low-cost, advertising effect is obvious, the dissemination of power is also very strong, not inferior to modern advertising media, the main reason is Word-of-mouth marketing has a multiplier characteristics: a piece of A4 paper folded 50 times after the thickness can reach the sun from the Earth, One more fold is the round-trip distance from the Earth to the sun. Similarly, you send a message to two people, if these two people can tell two people separately, this process if 50 times, the number of its dissemination will be very alarming, even if the process has not been able to transfer 50 times, only 10 times, 20 times, its dissemination effect is also enormous.

Talk about Word-of-mouth Marketing, many of our enterprises exist misunderstanding, some enterprises think that the production of good goods, so that consumers satisfaction, thereby establishing a good reputation, so that consumers word of mouth is word-of-mouth marketing. Actually, the manufacture of high-quality goods, so that consumer satisfaction is only the basis for successful Word-of-mouth marketing protection; Word-of-mouth Marketing as a form of marketing, the nature of which will include some marketing tactics and skills, and some enterprises have produced another extreme understanding: Word-of-mouth Marketing is to create a gimmick to hype. In fact, these are the Word-of-mouth marketing one-sided cognition and misunderstanding.

Word-of-mouth Marketing is not only a marketing strategy, we should be more to the Word-of-mouth marketing to the strategic height to treat, because, in today's information dissemination channels, the rapid spread of the era, a Word-of-mouth marketing event is likely to achieve or destroy a business or brand, therefore, We need to put Word-of-mouth marketing into enterprise development strategy planning, with strategic thinking mode and cautious attitude to operate Word-of-mouth marketing.

Jewellery has always been a symbol of luxury in China. However, with the improvement of people's living standards, almost every household has the ability to buy some jewelry for their own, one to increase their own beauty, second to the Chinese most ancient words, "wear gold show wealth, Dai Yu bao Ping."

With the development of the Internet, some jewelry merchants also gradually saw the influence of the Internet, gradually moved some physical stores to the Internet, through the shop to sell some jewelry. However, for jewelry stores, one of the most important way of marketing is "Word-of-mouth marketing."

Since jewellery is a non-renewable resource, it will become more and more valuable over time. However, due to the temptation of huge profits, some unscrupulous profiteers, shoddy, resulting in the industry in the Internet is not accepted. However, the Internet population is a huge consumer group after all. These crowd general income is quite abundant, if can obtain this group of People's trust, then market share will certainly rise straight.

Word-of-mouth marketing solves this problem on the Internet. If a customer buys authentic (a) jewelry in a store, the price and style are also within her satisfaction. Then she would introduce the product to her friends, and she would advertise the jewelry store by the way. In this way, some of her friends will go to the shop to buy some jewelry, with the spread of word of mouth expanding, so that the reputation of the jewelry store in the local rang up, the sales will naturally rise.