On the lack of internet marketing in small and medium-sized enterprises

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In the SME network marketing, do not know that we have not for small and medium-sized enterprises to promote through the network is only a part of the network marketing, then in the small and medium-sized network marketing really affect the effect of what is it? Now many friends often in the QQ group and the forum to understand the business network marketing Some secrets, In fact Menyu here to say is that for small and medium-sized enterprises is more important is the strategic work, especially for the operation of the promotion above, because and entertainment or the portal site compared, although everyone is very inclined to the site's user experience, but for small and medium enterprises network operations, this is the most basic thing to do, If this is not good, then any other point is basically "0", why do you say so? Because for an enterprise users need is point-to-point, that is, the real intention of customers, then if the site is not intended to enter the customer, then the value of the point is basically not, So the initial in the enterprise should pay more attention to the internal finishing optimization strategy, that is, we often say that the conversion rate, 10000IP every day and 100IP are a big gap, not to use all the thoughts on how to improve the site's IP, only do the internal strategy, Then the other matching work is relatively more relaxed, of course today to say is not how to do promotional things, I remember a friend told me before, he said you must seize one thing, affecting his development of a key, that is, every thing will have a direct impact on the key, For example, a ship capsized, all the passengers on board died, so the real result is that the ship capsized, but the crux of the problem is the root cause of the death of so many people, which is the key point where, after understanding that there is a crack in the cabin, the main reason for the crack is, There is a thick rust at the crack, so the main reason for the rust is because the maintenance of the people are not confident, then such a small detail caused the whole ship to death, then this is the most critical place, for small and medium-sized network marketing, the main problem is actually three points, Of course, for planning the proportion of enterprises is not very high, then the main problem is divided into the following three points to elaborate.

1, directional

The first point is the direction, of course, in the industry is called market positioning, the early stage for small and medium-sized enterprises for any kind of positioning is in the network promotion and operation of a focus, the first to do is the market, products, enterprises, competitors, prices and so on, by a variety of factors, The main question is where the client group is intended, and then the first clear point, with this one point so to the product, market, customer, competitor, so relatively easier, then the home is set their own direction and goals, then the key to these two points, basically you have succeeded half of the Maybe for a lot of people, everyone is trying, everyone in the same way and method, often have friends on the internet to complain about why the same method is used, are the same money, time and energy often get the results are completely different, so today said this may you will suddenly understand, So did you ever try to understand where your client is, where your competitors are, how much time you spend studying the products you sell, how much time you spend on your target customers, and if you haven't, then congratulations, you deserve the results today. Because you didn't find the place you needed, if one day your teacher asked you to go to Los Angeles but did not tell you the direction, if you did not study where, then when you walked 50000 kilometers to find you have arrived in Russia, so this time you have not found your own mistakes, If we find out, then the remedy may still be in time, of course, the truth is very simple, you want to achieve the goal is not the way to the right, because if you spend decades to find the United States but he can also find, of course, this also let you understand why some people are decades ago, the success of But some people often can succeed after several decades, the reason is very simple, not only they have found the direction of their life, more importantly, they have set the goal of their own life earlier.

2. Executive Power

Well, then with the 1th to pave, so what you need is now this, is also a common problem, according to the statistics of any industry will have 95% of people do not know what they are prepared to do, then the normal situation is that 5% of the people to manage the remaining 95% of the people, So the problem with this data is that people don't know what they're doing, for poor management of enterprises, this is particularly serious, then for the Internet marketing strategy, we can put aside, here mainly to say the implementation of the convenient things, any one kind of promotion is very effective, Just because there are several situations: 1, long-term method does not lead to boring work: 2, skills are not standard, not get the results they want 3, the staff for other reasons to form an inert; Here's what you want to say is that you didn't get the results you wanted because it wasn't enough. No matter is any kind of promotion way we should learn to boldly try, remember the network operation expert Mouchangqing in the blog has mentioned that the daily Registration forum has reached thousands, of course for us is likely to do not, why not? This way to achieve what can be achieved results, especially the use of forum promotion, often because the article editor is not in place leads to the result is often very unsatisfactory, if it is you, you will do? should give up early, so why others than you succeed, summed up here a few 1, because others experience than you, 2 , because others do things often think why?, 3, because others pay more than you, if these points you did not do, then you do not get what you want should be very normal. What you need is constant execution, pay must be rewarded, you may say that you do not see, but you will find that your skills and ideas have improved, because you are not able to see now, because you have the experience of resources, you should take a good look at the wealth you have now, Of course the wealth mentioned here is not just about money, but about all the other people you have. Last but not least, what you need is to act right away and act now, that's all you need.

3. Technical ability

For network operation and promotion, this is compared to the previous two points I should be in the end, for many times actually the skills are not so important, of course, I said here is to promote the industry, for research and development and technical work, skills must occupy a large proportion, In the network marketing you need to master is not necessarily have very good technology, but you need to have is the front two points and a good idea, do not know that you have found no, skills technology is to be constantly concerned about the results of continuous experiments, For some friends who are often engaged in marketing strategy, more time is in the market and trends above, then in the skills of more resources to integrate the way, of course, here you also have to have the network marketing promotion part of the skills.

A, SEO (Search Engine optimization, SEO)

Search Engine optimization is one of the most common way to promote the small and medium-sized enterprises, mainly through the ranking of search engines to improve the maximum exposure of the site, thereby enhancing the flow of the site to achieve the sale of the Internet. Of course, small and medium-sized enterprises are more inclined to the user experience, that is, the conventional ueo.

B, PPC (Pay per click Pay ads)

Pay-per-click advertising for the current enterprise is a large part of the use of this in accordance with the actual click to pay for the form of advertising, the main purpose is to get the most core customer clicks, regular sites are more common Baidu, Google, Sohu, Tencent, Yahoo and so on, Most of course now there are some E-commerce sites using the promotion model, the biggest advantage is that each point is spent in the blade.

C, blog Marketing

Blog marketing is also a very good way to promote marketing, the main purpose is to the company and product information to carry out an effective transmission, for an enterprise, the main problem is the choice of blog and the Rational use of blog, in the blog promotion is not more, lies in the fine, Providing and delivering valuable information is what everyone likes. Master effective Ways and means.

D, business-to-business Platform Promotion

Business-to-business E-commerce platform in the present for small and medium-sized Enterprises is also a comparison of the fire of a way to promote, because can be very direct to the product delivery and sales, the typical business-to-business platform has Alibaba, HC network, Business Treasure, global resources Network, etc., business-to-business promotion, especially for the current rapid increase in the number of business-to-business businesses, All we need to do is use the 2/8 principle to spend a lot of time on valuable business-to-business, and other sites just belong to the information publishing platform.

E, e-mail marketing

e-mail marketing in the Chinese market for enterprises have not been able to effectively use, in this point to do email marketing China is still in development, but now the e-mail is a lot of false advertising information and spam information adopted, a mailbox easy to receive dozens of spam messages every day, Of course, in fact, electronic marketing is also a very effective way to promote, mainly the company's information after the production of products, promotions, honors, publications and related information to the effective dissemination of points, of course, the most important thing is the content and resources, this should pay more attention in the enterprise, is to master a large number of effective resources to promote the promotion is to achieve very good results, especially now the difference between the industry must pay attention to, can be paid to obtain the target customer group of Mail Library resources, of course, must be valuable.

F, news Soft article marketing

This approach is now being used more and more, most of the enterprises began to use the soft marketing to promote, and then in a large industry portal or a large website to disseminate, but the main is to pay attention to several aspects, 1, the content of authenticity, 2, the content of the value of 3, the content of the promotion of the direction, These points must be clear, the most important is the effective information, of course, public relations of the first aside, because the skill is too high, and need to invest a lot of human and material resources.

G, QQ Group Promotion

QQ as the current Chinese users of the most real-time communication tools, to a large extent, the promotion of the work played a great help, especially now QQ group, on the promotion is added a bit of color, the main way is QQ group mailbox, QQ Group information release, of course, there are some skills, QQ group promotion is not easy to use coolie way, because it is not easy to promote, master a certain skill, may be able to promote the promotion can play a great role, because QQ is and people hit, as long as mastered a good way to establish word-of-mouth marketing easily.

Of course, there are a lot of ways to pay, not mentioned here, from the way the above people may have noticed that the real ability to adopt the technology is not much, mainly more in favor of executive power and strategic things, this point we must be careful not to be some so-called SEO technical experts to mislead, the best not necessarily suitable, The most suitable is not necessarily the best, the enterprise is different from the same industry, may adopt the same way of promotion often do not get their own results, why not change a way of thinking to consider the question?

Author information: Chengdu SEO Portal Rain blog www.chengduseo.org SME Network marketing Consultant