On the marketing of blog

Blog and the site is different, the blog is a user interaction and depth of communication platform, what is the depth of communication, it represents a blog to provide real-time information updates, can be real-time and netizens do information, experience exchange. Such an interactive relationship can also make up for the shortcomings of the official website one-way marketing.

The official web site focuses on the understanding of enterprises, contact information, providing commodity transactions and customer service, to provide consumers with visual and sensory products are purely product introduction and service description. And because of the public relations corporate image, the information provided must be correct.

Although the blog can not build a virtual storefront, but he provided is the most real users of the views and experience, for enterprises in the improvement of products or plans to introduce new products, are very valuable reference.

What is blog marketing?

At present, most of the users in the network before the net shopping, will choose to browse the Community Web site and blog, showing the accumulation of blog evaluation has become an important reference indicators before shopping, the current network has nearly millions shops, of which at least more than half of the business use the blog to do marketing; Blog marketing can be said to be the most effective and quickest way, through the blog will be the latest product information through the eyes of the text or photos sent to trigger the topic of consumer discussion, and through interactive discussions with netizens, to provide objective advice, the explosion of popularity, some people have the purchasing power of QI. Long-term business accumulated reputation, so that more potential consumers more easily accept products.

Through the blog, to show the characteristics of the product, and a step closer to customer interaction. Now consumers in the choice to buy goods, will be online search products related to the use of experience, and bloggers share the use of the blog on the feelings or experience, is open, but also subjective, consumers to obtain more understanding of the product, and no longer adhere to the official online product surface introduction.

Selling should not be just a commodity, but a "topic". "To Marketing on the blog, we must not use the old thinking that as long as the consumer read the ads feel great exclamation of such folly, but to leave the ellipsis, as in the soap opera, to have the story development and continuity, and look forward to the story of the sequel." This achieves the so-called "keep people" effect!

Second, to the enterprise in marketing how to help?

Enterprises to set up a blog, in addition to the relationship with users, in fact, the main demand is in the TV ads, magazine ads, radio ads, newspaper ads are not up to an effect, is the effect of Word-of-mouth marketing.
Because when consumers browse blogs, consumers get some free and useful information from a relaxed mindset instead of buying and selling goods, so they can generate trust if they encounter or see a good recommendation or appreciation, which is far more powerful than a commercial website that has a direct-bashing ad. Not in the first time to create a rejection of advertising mentality.

According to the study, 87% of consumers search the Internet for product information and user evaluations before they go shopping. Companies can consult their own product domain and the article has the ability to render the content of bloggers to solicit their views, and even through the well-known and persuasive bloggers to achieve the best results of the publicity.

In addition, the blog needs long-term management, unlike the mass media advertising has the timeliness and economic ability of the tie, so more able to establish long-term interaction with consumers trust relationship.

As long as you can grasp the topic and focus, you can create a unique personal style, whether the president or the general civilian or primary school, as can attract countless daily visits to the loyal supporters, and this effect is definitely not a general site can be compared, but the loyalty is to represent the consumption of trust, with a trust to buy something more strength.

Third, blog marketing generated by the added value of small head Baidu Promotion assistant summarized as follows:

1. Increase the Profit channel
2. Establish a loyal user base
3. Extend the company's brand image
4. Create Quality Customer Experience
5. Improving the way companies operate
6. Direct relationship with blog owners
7. Simplify various project management tasks
8. Attracting customers and influencing the consciousness share
9. Provide substantive response to business and products

Role：

1. Information can be collected
2. Access to younger user tiers
3. Product-related information available
4. Can be held in the Corporate blog event
5. Can do two-way interaction with the consumer communication
6. The company article can be quoted as a free advertising publicity
7. The consumer may leave a message and when the company replies can also receive
8. Allow consumers to think of the consumer response as a way to close the gap
9. Share Employee Experience Introduction staff diary and hard to make consumers understand the company's production process

Small head Baidu promotion assistant to provide trial writing, trial registration: http://vip.xiaonaodai.com/index.php?act=register&fromid=7.
Consulting qq:928122192 Hotline: 025-68781265