On the network marketing of Jia's "eating Problem"

Poor parents in the world, Jia's mother of a call, triggered the whole Chinese netizens began to pay attention to "eating problems." Since the "eating problem" has been put on the agenda, a variety of network information, from the beginning of the Netizen "empty, lonely, boring" interpretation, to Mr. Huang Lianghua Hype said, and then "not hype said."

Today, there are several media called Cao Fanghua on the "Jia" This matter to write something, I am sorry that these days the body is very uncomfortable, "headache, fever, cough" thought got swine flu. It looks like "virus" is terrible. Whether it's in the real world or the "viral spread" of the Internet.

Jia mother shout You go home to eat is hype? Everyone can cite a lot of arguments to prove it or not, and if it is a network event driven by the Internet, who is the beneficiary behind the scenes?

Baidu Post Bar

Baidu Bar using the "World of Warcraft" Stop, the Warcraft enthusiasts "bored" planning such an event, from now on countless Warcraft enthusiasts and non-Warcraft enthusiasts, have to "World of Warcraft" worship 2009 on the Internet the most warm "motherly feelings."

In many articles, it is mentioned that "the reply number is 300621 in just two days, click Number 7607617". This sentence obviously prompted the reader: You see how popular Baidu World of Warcraft, if you are Warcraft players, you do not go to the World of Warcraft collection, you are embarrassed to greet others

Through this post caused by the spread, so that a large number of users converge to paste, which is absolutely possible. Since then, "World of Warcraft" has a mother to eat the problem, perhaps not long, "The Eternal Tower Bar" has a wife called sleep problem; or "Grand Theft driver" has a teacher asked you to attend class problems and so on.

Through the establishment of the Exchange platform in Baidu bar game users, on the one hand to help Baidu understand the game users of the network behavior habits, for Baidu for the relevant game customers to carry out SEO services to provide more effective data support; On the other hand, through the promotion of Baidu bar users and game users of the coincidence degree, For its related network marketing solutions to provide a more accurate way to solve.

Nineth City

Everyone must feel that the Nineth city and World of Warcraft has been a break, the Nineth city can not be so boring. The internet world is really any boring thing is possible.

"Jia Your mother calls you home for dinner" reminds us of our childhood, then the same year people told us, mother shouted you go home to eat, at this time we "eat" and "game" between the inevitable make a trade-off, if we continue to "play", that home is probably a good scolding "play not eat food , play can be full of you don't come back.

The Nineth city passes such a post in World of Warcraft, in the voice of the mother to call in the World of Warcraft addicted "Prodigal Son" home to eat, but also to remind people addicted to Warcraft game players "repent", do not lose their own in the World of Warcraft, you still have parents and family's ardent expectations, you play games will let them disappointed.

Of course this may be Cao Fanghua with the heart of the villain Do Junzi, Nineth City can not be so wicked, or Chinese game operators do not have such a lofty sense of social responsibility.

NetEase

If this case is hype, then more than 80% of the first reaction is sure this is netease in order to open the "World of Warcraft" campaign, I am sorry, I am not a gamer, at that time my first reaction this is probably the nine city of the spoof.

Suspicion of speculation the main body is NetEase is absolutely reasonable. World of Warcraft changed operations Agents, Warcraft game in the "lean" period, a large number of World of Warcraft users "displaced." is likely to be "dependant" to Baidu World of Warcraft to pass the time and comfort each other.

So Baidu through such a time, so that the users of World of Warcraft converged to Baidu Post bar, and then through the Baidu World of Warcraft gradually revealed mode of life will be ready to open the information. Let these "displaced" users back to World of Warcraft "Live and Live".

If so, the case will be a typical "unconventional" case of the 2009 Chinese mainland. Just for the fact that is not hype, should "kill me also don't say", said out, let the vast number of users feel cheated, of course, "Call the World of Warcraft enthusiasts will play the game" goal is achieved, but for the general public, their credibility of the network media further questioned, I don't know what else to believe on the Internet.

Echo

If it's Mr. Huang Lianghua's case, I just want to say two, first, for such a only one word output of the scheme, the risk is conceivable, you can buy a customer, and at 100,000 of the price (if it is the implementation of the price agreed before, if the current performance effect of 1 million are worth) sold, This man has a very strong selling ability. Second, so soon come out shouting oneself is "egg laying rooster", do you have a little professional ethics ah.

Have you ever considered Jia's feelings? Yesterday a friend sent me a text:

Poor parents in the world

I'm just going to make a soy sauce.

Just got lost in the triple gate of the Internet.

Mom's Afraid I'm going to do push-ups.

Or play Hide-and-seek.

I started the whole network and asked me to come home for dinner.

Hey

Very depressed, August 28, 2009, Jia and you meet "very depressed bar" to tell the growth of the depressed

Whether it is the "loneliness" of the people on the Internet, or the whole network of people pay attention to the problem of Jia, these problems are the media of the network itself to bring social information environment changes the inevitable result of the network to enhance people's participation in information dissemination of the convenience, so can stimulate the user psychological resonance of the event and "statement", must be " Wildfire "The speed of the network spread.

If you are interested in the brand strategy of the Internet age, please buy my book "2.0 Marketing Communication-Interactive integrated marketing communication strategy"

Cao Fang's blog: http://blog.sina.com.cn/ivu1314