On the outlet of interactive marketing: from Temperance to Broad.

What is a deep understanding of interaction? What do you want to do? Anxious to make the internet a turn upside down, a variety of means of serial bombing, the proposal is very broad. The ideal of Communism can be realized after the illusion has been carried out.

But in fact? We often deceive ourselves, with a conscience to ask ourselves: how many activities are still dependent on the media exposure, when the media exposure a stop, the site is a pool of stagnant water. In addition, perhaps the big prize may attract the person, but the activity participates in many, if cannot promote http://www.aliyun.com/zixun/aggregation/12972.html "the > brand value or translates into the sale words." All of our efforts are like "Jia Home for Dinner". The surface is rather pompous, and the back is rather lonely.

What makes us quite pompous? is the complex marketing rhetoric, is a strange technological innovation, or we think too much? Think about it, for example, our information-control behavior. Every day submerged in different information environment, consciously and unconsciously interrupt our behavior habits.

There was a time when I was fooled by Aisas mode, including a lot of interactive agents and the media are selling this theory, in fact, this theory is quite complex, for complex things are entangled, or think how to make the whole communication or communication more simple, moderation.

What led me to this idea was that I recently read a book called Less Power, the essence of which is telling us how to simplify our lives by setting limits and choosing importance. As long as the first simplification, in order to realize the hidden behind the truth.

The same is true for interactive marketing ideas. In fact, what is the simplest mode of communication? The traditional one may be "attract-buy", and the interaction may be "attract-participate-buy", but more than the traditional link. However, many people do not know the truth, the middle of the process to imagine the most brilliant. As if it could change the behaviour of all mankind. The Arabian Nights?

There is a sense of participation, it just means that with the popularization of the Internet, a lot of once controlled message transparent, we have the opportunity to have their own right to speak. But we, as a matter of tradition or interaction, although we all value the purchase, but actually can do very little. Future I dare not say. But at least there are two links to "attraction-participation".

So simple, four words? It's that simple! There are currently five models being promoted.

The first is: Media advertising attraction-mini site participation.

This is a fairly old-fashioned approach and a more mature model. Internet media advertising, through different contacts to attract users into a site to participate in, deepen the goodwill of the brand. This also includes traditional media ads that trigger access to the site (but this model has a lower rate of interaction and prefers to search for the pimp).

The second is: Search engine attraction-the participation of the shopping site.

This is a very effective approach, in fact, many small business owners do not hit the big budget ads particularly suitable for SMEs. They use a variety of search engine optimization and keywords to buy traffic for the site. This also includes search engine attraction + ecommerce site model. But for creative people, the space is relatively small.

The third model: viral creative attraction-media site participation.

This is a very popular practice, abroad has been quite adept, because of its own video production has a wealth of experience in the 4A Interactive Department of the promotion, as well as the increasingly sophisticated video media, has been a large number of advertisers to accept, believe that this play, will also be popular for some time. This also contains some of the viral nature of PR posts (can be shown) to complete the transformation. On the website, more and more tend to cooperate with the core media to ensure effective participation in the heat.

Fourth model: Microblogging topic attraction-Social networking site participation

This is part of what may be popular in the future, to see the foreign microblogging and community fiery appearance. Blogs can be a cause for concern, but tipping is certainly not as fast as Twitter. And is good at excavating the news topic Sina occasion launches the microblogging service, also lets us see the good prospect. As long as the amount of microblogging subscriptions to a certain number of levels, you can become a very flexible media giants. Any movement, can stir up the waves. However, information is limited, and it needs to be directed to a more interactive community to do other actions. The future of corporate activity sites may turn into community modules without the need for a separate opening, which undoubtedly makes communication even more flat.

Mode Fifth: Mobile software attraction-Wireless web site participation

This is an approach that is likely to be prevalent in the 3G and 4G eras. When you push your subscription to your phone at night, you can play with these interesting software modules the next day, and you'll get more involved in the process, but it will be simpler and more effective.

From these five patterns, the attraction of the part in fact is that the core of traditional creativity must be simple enough and tough enough. How to do it? Moderation is important! And part of the participation in the interactive creative core, must have a good experience, must have a good mechanism, how to do it? Must be broad. Motivate your audience to do more things, or invite more people to participate. It must be bigger anyway. From temperance to greatness. In fact, with small to broad! This is the "tipping point" of the essence!