On the outlet of network community Marketing

Mr Zhou, who had been forward-looking in 2005, said, "The community is the future of the Internet, and all future sites will be transformed into a community." In May 2007, the second Internet Community Conference, Qihoo first formally put forward Word-of-mouth marketing is suitable for the Community marketing form, put forward Qi Tiger Qi cool their own community marketing ideas, Word-of-mouth marketing for many people or unfamiliar or difficult to understand. "Suddenly as the spring breeze, thousand tree million Pear blossom," into the 08, suddenly look back, we found that this is not a tiger in the fight, a lot of brothers and sisters joined in, this has been a booming market.

Looking back on the development of Internet advertising in the 10, we should be able to see the hardships, through 1999,2000 years of Internet advertising marketing colleagues should be able to remember the Internet ad sales of the hardships, know Baidu's people must know how the original keyword advertising is difficult to be accepted by the brand advertisers. Today, when a generation of internet marketing and second-generation Internet marketing has been proven, when all is under the halo, we have to do not lie in the joy of victory, but to continue to move forward in the victory, because the third generation of internet marketing came to us in a twinkling, not allow us to retreat does not allow us to pause, This is a generation of internet marketers must experience the pain is also a generation of internet marketers must shoulder the mission, that is in the efforts of exploration and practice will belong to the future of marketing trends and new marketing model to provide to the vast number of business owners.

China in the 08 is an eventful China, a proud China, a proud China, a 08 community, a thriving community, an impetuous community, and a chaotic community.

There are over 1 million community websites in China in 08, there is a huge network of people and business opportunities, just a year, hundreds of large and small community marketing company was born, which has technology companies, media companies, there are public relations companies, advertising companies, there are some network writers, people from different backgrounds, But invariably walk in the future of the marketing model of the road of exploration. The prosperity of the industry, is strange tiger happy to see, this is the industry fortunately, is the so-called "flame", we common efforts will allow the industry to grow faster.

However, the rapid growth of the industry has always brought many sequelae, each industry is the first game after the rules, community marketing, and so on. Now the community marketing is in this stage of the game, this stage to walk well, is the future, not go well, the industry may disappear in the pan. Just like the early e-mails, today's mobile phone messages, these are destroyed industries.

The so-called industry self-discipline is not to talk about, we need to practise. At present, the text in the Community marketing posts are divided into four categories:

Most people despise is also at present let everybody to this profession to question the post is--the violent marketing pastes, Strictly said this big class also divided into two small classes: 1, massive irrigation paste, 2, the malicious attack pastes. Mass irrigation is like e-mail marketing and mobile phone marketing, are based on database marketing, will also pick the right forum and the crowd, but the same information distributed in large quantities in nature can not conform to community attributes, so in many forums were questioned and disgusted. More intolerable than the first is the malicious attack sticker, this kind of post is more like the Cultural Revolution period of character, want to say, want to scold on the scold, there is no moral bottom line, this post also has several applications, one is to the company, many companies employ network thugs to other companies to discredit the products, affecting its new release product reputation One is to attack and abuse people, to the person, it is estimated that in the traditional field, this has been illegal, but in the network, because of anonymity, who knows who you are, this behavior in the financial support of the increasingly rampant and reckless.

The second type of marketing paste we can commonly known as "hype Paste", the use of hot spots, hot spots, through excellent creativity, planning, reflect the product or brand characteristics, in line with the homeopathic cycle of community code, but also to entertain the general public, most of them are popular with netizens, including Lenovo idea pad U110 listed community promotion, Ban Wanglaoji and so on. Of course, there are a few, very far-fetched implantation, also will arouse the Internet users disgust, this requires the industry to plan creative level of the overall improvement, this will not destroy the industry in essence, just need everyone to improve and strengthen the part.

The third kind of marketing form should be the Netizen stationmaster all welcome marketing form, is commonly known as "experience paste" "Trial paste" "activity interactive paste", these posts need to write the author is a product of their own opinion leader or a personal trial of a product, the experience, experience, feelings to share to everyone, this is what netizens need, is also required by the webmaster, these posts are welcome, usually can be independent add fine and top. Most marketing companies are doing the third form of marketing.

The fourth kind of marketing form is also the important marketing position in the future, is "FAQ", which requires manufacturers to lower their identities, learn to listen, and the consumer equal dialogue, listen to their opinions and suggestions, answer their doubts and concerns, there is reason to believe that the enterprise can take this step faster, From the one-way transmission of information to consumers and consumer two-way communication, the enterprise can win the future.

"In the next two or three years, when netizens can really use the network community platform to exchange consumer experience, the voice of netizens on the internet will be more influential than CCTV 3.15 party." "In May 2007, the second session of the Internet Community Conference and Word-of-mouth Marketing Forum, Qihoo chairman Zhou has described the prospects of Internet Word-of-mouth marketing."

Yes, for this dream, we enter the field of community marketing, which is very difficult to explore, including the establishment of standards, norms, but it does not matter, the Prime minister once said "prosperous" in today's troubled community environment, but also requires all of us engaged in community marketing company self-discipline, self-love, self-esteem, self-improvement. We need to have a dream, that is also a green community, green home, this is our home, need our common guardian.

Based on this, qi Tiger qi Cool Network Community research institutions rely on the world's original Peoplerank search technology and powerful community search engine, developed a Community monitoring products-voice Tracker, this is a client-facing customer products, but today we will be one of the features of the public open, Public exposure to violent marketing posts in the daily community on the website. Welcome users and the vast number of Community webmaster trial, Qihoo hope to be able to purify the network environment of the road to make their own modest strength.

As the earliest advocates and practitioners in the Community marketing industry, Qihoo Qi will stick to its own community direction and community dream, continue to explore on the road of ecological environment maintenance and community marketing healthy development of the network community.