On the process of network marketing planning

Source: Internet
Author: User
Keywords Network Marketing Chengdu process

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Network Marketing planning process, for each advertising company, have their own unique side of the network marketing process planning, we mainly in customer interaction and to provide customers with network marketing services, the specific process for each enterprise is also different.

Ça, the general network marketing process is basically not how much! Generally, it is done from the following aspects:

I. Identify customer group needs

Do network planning, advertising companies must first understand the needs of customers, as well as customer product characteristics, targeted at customer demand for a strong planning program, if the needs of customers, product characteristics are not familiar with the words, is simply can not make a good planning program.

Two. Target market audience, consumer groups

Products to do network marketing planning, we must be clear who is the consumer of our products, who will be interested in our products? When we clearly lock consumer groups, we can achieve the targeted and purposeful planning, to avoid ineffective input and waste.

Three. The specific operation of network planning

In the lock consumer groups, it is necessary to develop a detailed planning plan, each step to achieve harmonizing, ring linked, every detail should be taken into account, such as the resulting effects or the side effects of the plan, the pros and cons of the planning case, to let our customers know clearly.

Four. Network Marketing cost budget

In the formulation of network marketing planning, at the same time, according to the actual situation, to make the budget of the plan, according to the reasonable price of the market, such as the cost of an activity, what can be achieved, and so on, we must make the customer's money spent clearly, and can be transformed into economic benefits

Five. Network Marketing effectiveness Evaluation

To measure the success of network marketing, the biggest criterion is whether it can bring benefit to the enterprise and enlarge the brand's popularity, and urge the consumers to produce the consumption. Our joint interaction in this respect has a unique effectiveness evaluation system, such as customer satisfaction survey, traffic survey, all the use of advanced measurement tools.

In fact, in the network marketing planning, many people are caught in a misunderstanding, that is, must be in the short term performance growth, take the traditional media ads to explain that we all see ads, but we will go to buy their products? But why they have to buy advertising services, that is the power of imperceptible! This is no longer discussed here.

This article has Chengdu Watson Interactive Advertising Co., Ltd. (www.hogoqi.com) Webmaster Net original release, reprint please indicate the source!

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