On the strategy of four ways to get the website promoted

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Below on the basis of their experience to introduce a little free network promotion experience for your reference.

One, the network promotion is uses the fact to speak

I've been doing online promotion since 07, the discovery and the original traditional marketing has a very big difference, first of all a feeling is a network promotion is a complete use of customer orders to speak of the industry, because the effect of network promotion is completely can be real reaction to your site traffic, customer telephone access and direct negotiations up, There are other parameters of the test to promote the effect, such as how many people register, how many people buy, each bring a customer cost, etc. are clear. Those who rely on star endorsement, promotion to brand awareness, reputation to measure the effectiveness of the fuzzy evaluation of advertising in the network is to be overshadowed.

Ii. Finding target audiences

Products and services are positioned with specific target audiences, and there are no blind products and services. Similarly, does not stick the product or the service the demand, does not revolve around the product or the service characteristic to carry on the network promotion, does not analyze the audience group's characteristic, blindly carries on the network promotion, certainly will have no work to return. For advertisers, waste a lot of time and money, is also a waste of resources, the first step to obtain good publicity results must be analyzed products and services, analysis of the audience groups and individual characteristics, to achieve precision, this is the first step to do a good job of network promotion.

User analysis, generally including gender, age, education, occupation, geographical, professional experience and other factors, of course, network behavior and network habits are also very important.

Third, rigorous, detailed implementation plan planning.

The plan is based on a series of market research, after identifying the target audience, and analysis of the same quality competitors, industry status, analysis of the target audience's network behavior, according to the above work based on targeted, steps to formulate the implementation of the plan, and the integration of various types of network resources, forum posts, news release, Video transmission, and other network promotional tools, a full range of planning the details of the promotion of the program to the highest performance, so as to achieve the desired network promotion effect.

Plan to have to set aside the change of space, any planning may change with the progress, so the scheme is also malleable and malleable.

Iv. channel Construction and complete implementation and monitoring.

Found the target audience, with the plan, the need for accurate channel construction, because the channel construction is a fast delivery of products and services to the audience, we must find a convenient and unobstructed distribution channels, but also the network to promote the phased monitoring, to ensure the strong implementation of each phase and timely adjustment of promotional strategies, Revise the promotion plan. At the same time, the implementation of the promotion of each phase of the performance monitoring and evaluation, does not conform to the effect or has the question to need to adjust at any time, like this can step by step the network promotion goal, finally promotes the product the sale, promotes the product or the service network popularity, as soon as possible lets the search user find we need to promote the product or the service.

The above methods are the theory of actual combat experience. Hope to have a profound understanding of everyone!

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