On the three problems of enterprise's promotion of forum

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Question one: What is the effect of forum promotion in the end?

Some people think, forum promotion is in the Forum to send ad posts, let some people see or click; others think that the forum post should be like hype Sister Furong, Jia, causing tens of millions of people attention, comments, top stickers, and then fame.

In fact, these two ideas can not reflect the general forum to promote the real objective situation, because in the actual operation, we are not unrealistic fantasy to get sister Furong, Jia event that hype effect, also can not simply equate to send a few ad posts.

A rational and mature mindset is that through the release of carefully prepared soft post content in the forum, so that the target users in the process of acquiring some knowledge, information, attention to our products or brands, and then to form a certain conversion rate; and this soft marketing strategy, most of it is not necessarily suitable for speculation, It is also inappropriate to put the product or brand advertising information in the forum post is too direct, because, don't forget, ordinary forum promotion is not buy advertisement, but a kind of free resources, forum Administrator will have their management system and scale, you must adapt to others rules, otherwise, delete you did not discuss!

For example, an effective forum post, should be at least 10 people to create a browsing interest (otherwise it is worthless spam, easily removed by the administrator), and then at least 1 of them clicked on the link to reach the customer's website.

In addition, forum posting is a very good search engine optimization means, its effect is far-reaching and long-term. This may be something many people don't know or understand. Simply put, if we are in a large number of forums to publish links, point to the customer's website, can significantly improve the site's search engine performance, so that every day through Baidu, Google and other search over the flow can increase. And this effect, even has become a professional SEO staff to pursue the main goal, because they know that the search flow is often the highest value of the flow, do the bidding rankings to promote a click is a few or even dozens of yuan.

Question two: How to choose a forum to promote the executive team?

Registration of some forum ID, send a post, seems to be very easy, so the network to do a forum to promote the individuals and companies a lot. However, the real ability to explore a lot of practice in the Forum to promote the experience and rules, and constantly in-depth research methods and strategies, and then form a set of effective business model team, estimates are few. Here, we dare not say that it is a standard-setting, but can give a few principles for your reference:

1, familiar with the forum soft text creative, Content planning team (content is always the core, is the soul)

2, really understand the search engine rules of the team (a smattering of, may be caused by the excessive external chain disaster)

3, has the operation skilled, the execution strength is strong, the member stable team (not short term behavior)

4, with Forum account resources, familiar with the Forum properties (workers)

5, have the relevant industry experience (promote the game and promote E-commerce is the same?)

Question three: How to calculate the cost of forum promotion?

Maybe you meet different people and give different answers. For example, some of the theme posts/replies/Hot posts to separate calculation, some according to the size of the forum and traffic to classify, some by package or package way, all kinds of algorithms have. Dizzy? Many people even by playing with the concept, deliberately to complicate the simple things, its purpose is to let customers "feel" their work value, the subtext is "this job is very professional, not easy to do" Oh.

In the author's opinion, these algorithms are not a problem, understandable. However, the key is that the forum to promote the focus of the team is to create real results for customers, or in these complex "camouflage" or even "cheat Dafa" above it? for example, to promote the game of landlords, for customers, the same is spent 10,000 yuan, compared to put into Baidu bidding rankings, Does our forum promotion achieve more value?

With this fundamental thinking, it is not difficult to draw a conclusion: in fact, the calculation form is not important, it is important to assess the cost of input-effectiveness. Of course, the people engaged in marketing work also need a set of reports to the enterprise high-level reporting, in view of this, the author has been advocating a simple cost budget formula: 0.5-1 yuan/post.

After the promotion period is over, the Forum promotion team will work with the customer responsible staff to organize a forum to promote the data report, with real data in detail to explain the number of forum posts, as well as in the promotion of direct access to the site and search traffic performance, and then evaluate the cost of the market and the actual effect of the comparison, these are the most fundamental.

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