On the value and influence of Weibo marketing

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Weibo as a web2.0 of the emerging media industry, because of its simple operation, fast and convenient, timeliness and strong interaction, and so on, with 140 short characters can quickly spread to the entire Internet of this influence, so that the major enterprises and individuals have settled into micro-blog. Companies can improve their brand value through its speed, and as individuals can be very close to friends or celebrities to interact with each other. According to the Dcci Internet Data Center forecast, the Chinese Internet actually does not duplicate the microblogging independent user number to 2011, 2012, 2013 is expected to reach 100 million, 168 million, 253 million people respectively. According to the latest data, Sina Weibo has more than 140 million registered users and also maintained rapid growth, Tencent meager registered users have also exceeded the 100 million mark, while the other two major portals Sohu and NetEase have launched their own microblogging platform.

Why Twitter is so hot

First of all by virtue of the micro-bo its operation is fast, timeliness and interaction is very strong, fast propagation and so on. Can in a short time 140 short text information quickly spread, whether in front of the computer, or mobile phone can quickly see the information, users can also express their views to interact. At the same time, you can also anytime or anywhere to express mood or share more interesting pictures, songs, videos and other interactive exchanges with friends, making Weibo very close to people's lives.

It is because Weibo is easy for people to interact with each other and thus to be popular. Because of its wide audience, the speed of transmission, which also makes all kinds of people concerned about, from entertainment, sports, finance, media to life, science, culture and government officials have joined the micro-blog, close proximity and netizens to interact, greatly enhance the popularity and importance of Weibo.

As Weibo's largest platform Sina and Tencent itself, but also with the help of celebrity, event marketing, television media advertising and its own resources, and other means, and constantly promote their own micro-blogging products, so that more people pay attention to micro-blog, so as to continuously enhance the value and influence of Weibo.

What is the value of meager marketing?

1. Business microblogging marketing value and influence

Enterprises to create micro-blog can improve the authority, through communication with users to better understand the needs of users, thereby increasing the user's understanding of the product. We can from the recent van, Shandong Airlines, Yili milk, 361 degrees to ignite the dream of events such as the use of micro-BO user group wide, strong penetration and speed of transmission characteristics, effective brand of their own propaganda deepened the influence in the minds of consumers.

Weibo is an important counterweight to corporate propaganda, and companies that do not have their own microblogs may lose this core competency, as Weibo will be one of the key channels for promoting their brands and products in the next few years. Especially for small and medium-sized enterprises, can use the micro-bo cost bottom, spread widely, strong permeability and other characteristics to increase their brand value and influence.

At the same time, micro-Bo also created a number of new micro-bo marketing companies, they see the micro-Bo brought great business opportunities, have joined the industry, services in all walks of life Enterprise Micro-bo construction and maintenance work to gain profits.

2. Weibo marketing for personal value and influence

Personal brand Influence: The person who plays the microblog should be to Kaifu Lee, Cai, Zhou and other entrepreneurs will not feel strange, they rely on their own influence coupled with the micro-Bo marketing to play to the extreme, the number of fans reached millions of or even tens of millions, which means that they say every word, have thousands of people in the attention, and quickly spread in the network, not only increased the personal brand influence, but also prompted us to pay attention to their products, and then reached the "stone" of the promotion effect.

The same is true of other celebrities creating microblogs, through its own influence called for a group of people to enter micro-blog, from sports celebrities Liu Xiang (16.18 million fans) to the entertainment star Chen Yao (8.33 million) are occupied Tencent first and Sina first position, their microblog value and influence can imagine how powerful.

Individual grassroots microblogging value: from the large micro-groups and micro-blogging platform can often be seen, some people come forward to send their ads, and the advantage of forwarding ads is to obtain the appropriate financial returns, depending on the number of fans and forwarding quality to determine how much you return, this is a personal play on Weibo is a good news, Playing micro Bo can also make money is never thought before, as the microblogging of the new media increasingly mature, its value will continue to be pushed to new heights. At the same time there have been a lot of sharp commercial sense of the big guys, began to buy a large number of high fan Weibo numbers, as a future profit of the important weight.

The value of meager marketing will increase with the rapid development of the Internet, it will be the most influential media in the next few years, both corporate brand and personal brand will witness the new era of Weibo marketing.

This article first address Chao Network promotion blog: http://www.sccsem.com/post/7.html (reprint please keep)