On the value of website marketing operation

For any webmaster, everyone thinks their site is valuable. For any SEO staff, everyone thinks their optimization is the right way. However, many times the truth is cruel, and we try to get the results we want. Because of a small controversy in QQ group, Guardian Kun want to talk about the value of website marketing operation.

The cause of the matter is the most concerned about the problem: website optimization. The point of the debate is whether we need to catch up on search engine algorithms. As SEO workers will certainly be concerned about search engine algorithms, but really how many people can figure out the algorithm? Http://www.aliyun.com/zixun/aggregation/18310.html "> Search Engine Company's technical staff I am afraid that is not clear? And what can we do? Guardian Kun think Baidu Search engine Optimization guide and seo actual password should be the focus of research, of course, more important is the actual combat experience.

The website marketing operation, actually already had too many friends to share the actual combat experience, in this guardian Kun also does not want too much elaboration such content. This article explores the content of marketing operation of the values and value orientation, in general, divided into three aspects.

One: our website theme and audience.

Any site, be sure to clear their own site theme, our site to explain what content? Just like opening a shop must want to sell something. So site positioning is very important. Second is the site of the audience group is what kind of people, they are willing to understand this kind of information, their access to information is the main channel (such as Weibo, then we have to try from the micro-bo drainage).

Second: What is the marketing model of the website?

Most of the time you have articulated a point of view: Wine is also afraid of Deep alley. Marketing is the necessary work, then our marketing model is what? Blog, forum, microblogging, mail, classified information, QQ group 、、、 their own good marketing model? For example, stand a row of forum best at the marketing model is QQ group, basically joined 100 groups, an average of 50,000 people, the results can be imagined.

Third: What are the methods of the website's operating profit?

Any website can not be separated from the most fundamental purpose: profitability. We positioned the theme of the site, grasping the target users. So what are the operating profit methods? The website and the Merchant (merchant advertisement), the website and the user (sells the service), the merchant and the user or the user and the user (intermediary), only continuously the profit is the website operation Development Fundamental.

From three aspects of the site to understand the value of the problem, now return to the original topic: what is the value of marketing operations? For the site's marketing operations, the goal is to profit and lead the long-term development of the site. And the profit is derived from the user. How to accumulate users? Believe that most of the webmaster friends have thought of search engine optimization, with the help of SEO effective means to quickly get ranked, quickly get traffic and exposure. However, too many site optimization friends only pay attention to the station outside optimization (mainly outside the chain of propaganda), just blindly to the user drainage to our website. But ignores the most important steps (transformation: Through the station optimization, through the user interaction to form the Exchange transaction relations).

Some people say that doing site optimization relies on technology, some people say that doing site optimization depends on adherence, although technology is one side, executive force is also very important. But more important is the thinking mode, on the basis of technology, experience, theory, we should dare to think, dare to try. At any time don't forget our users, constantly to the actual combat is the best marketing operation mode.