Online marketing new bright spot industry portal new channel

The so-called portal site refers to the application system that leads to some kind of comprehensive Internet information resources and provides relevant information services. The portal site initially provides search engines, directory services, and later because of the increasingly competitive market, portals have to quickly expand a variety of new business types, hope that through a wide range of business to attract and retain Internet users, so that the current portal business all-encompassing, become the network of the world's "department store" or " Internet supermarket. "

From the present situation, the portal mainly provides news, search engines, Internet access, chat rooms, electronic bulletin boards, free mailboxes, audio-visual information, E-commerce, network communities, online games, free web space, and so on. In our country, the typical portal website has Sina Net, NetEase and Sohu net and so on.

The site is not to catch a temporary trend or to win a good reputation, but through the Internet to promote the global network of enterprises, open up the market, at the same time, reduce the management costs, transaction costs and after-sales service costs, and through a series of e-commerce activities to obtain more profits, These are consistent with the business purpose of the enterprise. Therefore, only the information technology and enterprise management system, production flow and business activities closely combined to correctly build and maintain the site, and make the site to play a role for the Enterprise services.

Through the industry website platform for Online marketing, is a lot of enterprises preferred to promote the way. Especially in the household industry. Home Network for the representative of the Household class portal, in addition to providing home industry information, more can enable enterprises through the industry portal platform, Conduct online marketing. Enterprises through the industry portal platform for all kinds of information and product release if you can make full use of the industry portal platform resources to maximize the realization of their own marketing results, while through the industry platform feedback to explore potential customers, published in the industry website platform information easily by industry insiders browsing, Promote product marketing benefits. The use of the industry Web site platform to carry out online marketing, is currently worth a try marketing approach. According to Mr. Zhang, President of home network: Another important value of the industry Web site is to do industry information Communication Bridge. On the one hand, let the enterprise understand the market, on the other hand, let the market find enterprises and products.

Enterprises can be based on the promotion of Industry portal site to understand their products and the audience and the popularity of the site, enterprises in the industry portal, can provide their own target market a large number of consumer-related information and enterprise, product information. The use of industry portals to publish information, timely replacement of new information, to maintain the home network product information issued by the freshness and attractiveness, can inspire customers new consumption desire, guide the change of consumer demand, in order to promote product sales, increase corporate profitability.

Industry portal, because it is the focus of the industry, its unique characteristics, making use of the industry portal site for product marketing in recent years has been the rapid development, and gradually become an important way to promote online marketing enterprises. Industry sites have the industry attributes, and accurate target customer resources, other than the industry can not be compared to the site.

At the same time, the industry portal is a good platform for enterprises to carry out information exchange. In the online marketing process of the industry portal website, the enterprise's initiative is greatly enhanced and can carry out the personalized marketing of a series of products. By carrying out the advertisement promotion of the industry portal website, it can make contribution to the brand construction of the enterprise, and finally help the enterprise to realize the marketing target.

To home network www.jc169.com.cn for example, in the home network cloth product information, to select the corresponding product information classification. Accurate categorization is easy for visitors to retrieve queries to. At the same time, be sure to give yourself the information to set accurate keyword title. This is very important, a precise product keyword, can tell the user clear access target, this is what product, for what type of customer groups, products have what advantages. These are the factors that should be taken into account when designing product theme keywords. It is important to select a topic product keyword that matches the information you publish.