Online marketing of atomic bomb manufacturing events

A few years ago, the first wave of the internet swept over, with a broken bubble, then a sadness hung now still in the ear, the second wave of network influence and siege. A series of numbers makes all the people who are devoted to the Internet and the Internet to be excited again--cnnic the 21st survey shows that the number of Chinese Internet users has increased to 221 million people. China's internet population has grown rapidly, increasing by 73 million in 2007, with an annual growth rate of 53.3% per cent, with an average increase of 200,000 people a day over the past year. The number of Internet users in China is the first in the world. Chinese netizens spend 3.28 hours a day on the internet, while the average television use is only 1.21 hours.

For just growing up in the field of female vertical portal-decorate net, also has been exploring the idea of event marketing, to promote http://www.aliyun.com/zixun/aggregation/8986.html through event marketing "> Website brand and influence, for this we do not hesitate to spend heavily, in Tencent, NetEase, Sohu and other domestic authoritative internet media to put a large number of ads, in order to improve the conversion rate of the website of Decorate Mall, we began to cooperate with other vertical portals, such as Tudou, the development of female channels, Fully tap the full value of precision marketing. The huge number of users and such a high degree of user contact has made the Internet completely out of a few years ago by people known as "apart from the four major traditional media," the fifth category of media identity, and leaped into the four major media with the traditional, and even more than the traditional media of the important media.

Event marketing is a way of thinking

"Event Marketing" seems like a good solution. The popularity of the internet has made Internet marketers increasingly aware of the power of "events"--if they can create an event that many people pay attention to, or implant brand information "appropriately" in this event with an event that is already a lot of people's concern, then not only will the high degree of attention be ensured, To ensure the correct transmission of brand information is stone.

One of the more despised but worthy of in-depth study of the case is the former more popular "Lan Dong" incident.

"Lan Dong", a so-called "whenever" rich rich woman, posted on the Internet a video, lambaste "the" and "after", the words are very insulting contempt. "Lan Dong" is doing his best to show his wealth, and with the most provocative and contemptuous words and gestures to help her to express the core ideas-"Lan Dong" fire, in the "after", "the" and even some "whenever" of the abuse of fame.

"Lan Dong" seems to have not done, a video is not enough, and then launched a series of video, must be the netizens to their anger to the extreme, until "unbearable" so far. What is the point of this? A website to promote itself, to increase the flow of clown.

"Lan Dong" all the videos and photos are very eye-catching hit the "woyo.com" this site name (most of which is still watermark, reprinted when also can not be removed), to later launch of the video is clearly hit the "Lan Dong" in the Woyo space address.

A website, in order to popularity, in order to traffic, has been shameless, sad to such a point of no?—— what is it called? Unconventional marketing, celebrity or so-called "event marketing"?—— the author gave it a name: "Infuriating marketing."

Choose many, how to start?

The existence of the Internet and its increasingly important to all the marketing people are excited, and the excitement and a little dazed--internet marketing How to do? There are many aspects of internet marketing, there is EPR (network PR), there are iwom (Internet Word-of-mouth Marketing), there are EAD (Internet advertising) ... Internet marketing means also have a lot of, can with the portal site to carry on the topic cooperation, may put on the public relations Soft article, may carry on the form rich network advertisement delivery according to the user of the different website, may do the SEM (search engine marketing), may do the IM marketing, may do the forum marketing, Can do wiki marketing, can do streaming media marketing ...