Online marketing started this way (12)

I went to Shanghai with my colleagues, on the one hand, at the request of Shanghai customers, on the other hand, to interview new employees in Shanghai, we will set up branch offices in Shanghai. Lei also from Hangzhou to Shanghai, we have visited two customers, one is the domestic pulp, packaging industry http://www.aliyun.com/zixun/aggregation/31559.html "> Leading Enterprises, Another is the famous online gaming company, from customers out, we are very excited (more industry began to identify with our online marketing), so we found a Mongolian mutton restaurant, a large pot of sheep bones (this is lei like), During the session, we completed the division: Lei volunteered to undertake all the affairs of the branch, I need to implement 50 key projects within 3 months (we already have more than 4,000 potential customers in Shanghai, more than 300 leads, more than 70 a month) and training 30 qualified sales staff.

Due to peer colleagues purse by professional copy hand, we had to take the train back to Beijing, the ticket is very tense, had to buy 2 hard seat, still not EMU, luck is better, get on the bus to fill the advanced soft sleeper, also have a relatively long time to chat with colleagues, my colleague is just be promoted as sales Director, work very diligently and attentively, Only experience is relatively deficient, so our communication begins with sales capacity building and promotion.

August 28, Sequoia tree in Hangzhou, the annual meeting is very hot, not only the scene has more than 700 people, more importantly, the site's access rate has been raised 4 times times, especially in east China, the growing concern about redwood trees (we interviewed everyone knows the Redwood tree this annual meeting and Redwood tree business), So our monthly Class A leads has reached more than 600, therefore, our current strategy is to capture sales, improve the conversion rate of leads, however, our system of qualified sales staff is very scarce, so the core measure is "qualified salesman" construction plan, which is the sales director of the current most critical work, Sales Director of this work can not start, I will be with her to analyze the sales situation of our business: We have a very rich customer resources, have channel partners, but the channel sales staff capacity is insufficient, because of online marketing for new business, simple sales training difficult to build capacity, how to do? If you do three things well, the situation will be completely changed. One is concentrated sales resources focused on the core areas and key projects, so we in the north, on, wide, deep, Hangzhou, a large customer sales staff to help channel to complete the sales of key items to form a model user, in Beijing we have achieved good results, such as the Yellow River bank, Founder services, telecommunications wiki, joint insurance, Alibaba, such as a number of key projects began to implement and delivery; the second is to establish a sales synergy platform, we chose the domestic famous CRM SFA function and our Easytouch integration, form our sales platform, This platform is not only to complete the system sales of various business training and business communication, more importantly, it can realize the process management of the sales project; The third set up the sales Staff club, namely the sales personnel's community construction, the salesman club not only shares and obtains the sales knowledge exchange platform, but also has the salesman's integral management, To help channel partners to train salespeople to let these salespeople grow in battle.

Our Sales director suddenly realized that our business had been running on a normal track and that it seemed that the end of the year was not a big problem.