Online marketing started this way (17)

Since March, I will spend more time in Hangzhou, first, we hope to be able to use the Internet to make our online marketing again, and then to Zhu the elderly to consult more advice, experienced 08 years of development, our online marketing program all stereotypes, three major platforms all online, 09 will be a fast-growing year, and in the beginning of a new year, despite the great environmental winter, I would like to anticipate the status of 09 online marketing, and we will do so for the next 09 years.

Let's review our online marketing, the business principle is the database marketing, namely the marketing core value is "5/95", namely the current demand only 5%, and the competition is extremely intense, the next period or the forward demand has 95%, we call the potential customer, the potential customer converts to purchase will surpass 70%, but does not compete, Therefore, the enterprise's blue ocean is to manage the potential customers, to find their benefits. Based on this principle, we designed the business process is multi-channel customer access, with the rapid development of Internet and mobile communications, we will access the customer's access to the Internet and mobile Internet, and then is effective management of the acquired customer information, forming different customer classifications, for different customer classification, Establish targeted direct marketing, such as telemarketing, Emailmarketing, smsmarketing, webinar, etc., in this process we developed three platforms, the first customer interaction platform-network operators (Webtouch), Similar to a multimedia call center, with call Center (callcengter), online customer service (webchat), online demo, knowledge Management (KB), customer management, communication platform and other functions, network operators embedded Enterprise Web site, through the telephone, online interaction, interactive registration, such as multi-channel access to customers, The second customer marketing platform--EASYCRM the core function is to link management, lead management, activity management, opportunity management, marketing evaluation, mainly to manage customers to establish direct marketing, to achieve the opportunity to explore the application objectives, the third is the collaborative marketing platform-Sequoia Tong (Easytouch), The main functions include instant communication, network conferencing, multimedia training, third party integration and so on, applying the cooperation among the business roles within the enterprise after the opportunity allocation, to reach an effective communication between the opportunities. Three platforms can be integrated or used separately. Network operators and Sequoia as a SaaS platform, enterprises only need to pay a monthly fee, without any investment can have a complete online marketing platform, to low-cost and efficient access to customers, customer-run as a packaged software, needs to be installed on the enterprise's own server, can be integrated with the other two products.

In 09, Sequoia trees will vigorously develop a variety of partners, in the Promotion Net Battalion, the customer Battalion Pass, Sequoia Tong These several marketing platform, chooses the typical customer to provide the complete project service in the user, including the on-line marketing plan and the process design, the marketing platform personalization and the establishment, the marketing personnel training and the supervision, and direct marketing Project Services, hope to be able to help traditional enterprises through online mode to achieve business model upgrade.