Online marketing started this way (eight)

Although there are half a month in the first half of the plan to complete, but I have started in the consciousness of Q3 work, inventory has been the past 6 months, can be "lucky, hard, hope" three keywords to summarize.

First of all, the business positioning, although we specifically emphasize that the business is a professional marketing services, and must be based on the Internet, and landing in the product is actually very difficult, so we can only exert the force on the CRM software, promote CRM and communication fusion (should be said to be the enlightenment of the million-US satisfaction), so the story is good Manage customers to improve sales ", enterprises agree, but the start of the business is very difficult, income is difficult to implement, on the one hand, the capacity of channel partners, with the ability to sell CRM software agents are not many, so the size of the channel is difficult to expand; on the other hand, the value of the customer is reflected in the use Therefore, the need for a large number of customers in the early use, but if you want to use CRM, enterprises must do a lot of preparation, such as the customer information planning, internal process, such as the clear, with such conditions of the customer is not much, so our user trial, most of the failure. My pressure is big to the extreme, should be said at that time have to give up the preparation (Beijing tour effect is really very good, but the blue dot one months can not sign, and their ability is in the CRM, other agents of the effect can be imagined). But the first five-stop roadshow gave me a lot of thought, one is the enthusiastic customer, and then Guangzhou Branch high 20,000 Yuan advance, the customer's enthusiasm that the demand is there, can not be easily delivered, only to explain the problem of product design, agents of payment instructions This is a business opportunity, in the project flying today, the real business opportunities are not many, So I give my heart time is the tour end.

When rethinking product development, I have been very sober, any company's new products need a mature time, the contribution to the income is the future, not to mention that we do not have anything (brand, channel, business ability), I can only send hope and TURBOCRM cooperation, but it backfired, they are stubborn, Won't change for us. I have to focus on the Redwood Tree's own conference (network conferencing), leading agents to sell network conferencing system, send CRM, but still did not pass, one is conference sales difficulty is not low, the second is the CRM sent to send out AH. Just when I was very frustrated, Luck came, the first is to work with Tingting exchange, with Zhanglou and Yu Sichen to hillock, guest hair process personnel Basic QI, I have many times with Tingting communication their department work arrangement, but progress is not good, although tingting work with me for nearly 2 years, but she and Zhanglou, Kei are from microcode, Soon exposed to microcode work traces (microcode is a service provider, only responsible for the implementation of the project, project planning is the customer's own business, and our customers are planning to obtain and nurture the marketing project, Tingting do not understand my intentions, when I was in Shanghai, on the phone I was very angry scolded Tingting, and hung up her phone (I should humbly apologize to her, also through the left to pass the apology), back to Beijing, I and Tingting department meetings, nominally is training, in fact, is trying to make them understand the easiest way to introduce their work (Customer hair Department of the value, I am very clear, also verified many times, But it was my own planning, tingting to carry out, but now is tingting need to plan, on the front of the situation, the future of our customers will not be better than Tingting's ability, I did, this is our Workbench (Customer-run) prototype, I told Zhu Lei, First of our own customers for the application of the prototype to do this product, with the product progress, I constantly with tingting, Miho communicate their views and understanding of workbench, the situation is better than I imagined, and later also found a lot of peers to see our workbench, the result is positive, We've also taken the product to Silicon Valley, where American peers can help to see if they are stunned by the effect. I am very much looking forward to this product, not only a contribution to China's CRM industry, more importantly will be the future of China's management software design brings a new concept.

Our Second product is Webtouch (NET camp), this product is completely from the exhibition process and Zhu Lei communication, so I am willing to work with him "go", for the Webtouch design principle is very early, Also once persuaded Webeye founder Chen Song (I also introduced to Zhu Lei to know), but Chen Song very stubborn, do not know is not understand, or their resource limitations, Zhu Lei is completely different, we are very interactive, he gave me a lot of memories of WebEx in the United States of the application scene, and I plan the application exactly the same, Mainly used to help enterprises to achieve the marketing of unfamiliar customers, the design principle is on the web, "Online customer service System" can only achieve with the customer's rapid contact, rather than marketing, so through the online customer service system and customer rapid establishment of contact, the need to guide the customer marketing platform, So we're going to use conference's advantage in the online customer service system, also integrated multi-party voice, which will be easy to implement the Web product online demo, customer training, expert consultation, etc., this product if the solution of technical difficulties (delay and clarity), must be the world's leading products.

Our third product is Easytouch, this is entirely because of the promotion of Zuojiangping, in the gap between the exhibition, he rush to find me, pass two messages, one is Sequoia tree has an IM, in fact very good, another information is the product department is very frustrated, the product has been developed for a long time, But last year it was lost, Zoo hope I can look at this product, at that time just Gao Yingwu (VP of our American Company) to Beijing, she introduced me WebEx and AOL to cooperate a product, my eye is bright, but the intuition tells me WebEx position is not good, they should go to occupy the desktop, I later communicated a similar view with Zhu Lei, should be said that our view is consistent, IM should be a portal, I began to imagine the redwood trees to do such products, so Zoo and I communicate, I immediately let him put on, the earliest platform only I and Zoo, Steven, and then Lei also came up, The last channel partners are all up, and now online personnel have been kept above 80 people every day, become our reality channel work platform, this process only 15 days, too God, this is a gold mine, although this product still has many places to upgrade, such as interface, I hope he can be more like a work platform, For example, multiple site, can support more application scenarios and virus marketing (hope Zoo can go to development). The appearance of Easytouch gave me the idea of Q3 plan ahead. I can be responsible for telling all the people that this product will allow us and the agency's revenue to rise as fast as the rockets, there are two reasons: first, the current network conferencing is a mature demand, the previous video conferencing system, whether it is a hardware or software solution, more is the realization of the enterprise voice and video sharing, but now in addition to voice, Video, more is the sharing of documents and data, such as video conferencing, the need to share PPT or other documents or data, in addition to the cost of traditional conferencing systems, so the traditional video conferencing will inevitably upgrade, which is WebEx in the United States sell a very hot reason, However, the use of Web conferencing system is almost all through the mail link to guide the way into the conference mode, so that the meeting organizer not only to learn the function of conference, but also need very complex work together, so as to open the meeting, and participants will be far away from the system, and their day-to-day work, This customer viscosity is not enough, plus mail in Chinese enterprises in the application is not common, especially small and medium-sized enterprises, so Simple network conferencing system to promote a limited, Easytouch for the Enterprise Im+conference mode, users only need to select the participants in the organizational structure, click on the "Instant meeting "The online meeting is easy to open; the second reason is that companies are building a fast-responding platform to face competition, especially across regions, across organizations, across organizations, and in the past it is a good choice to use conference calls, and Easytouch will help companies achieveThe voice and video between the point and the dots can also provide a variety of business meetings and online communication requirements. More importantly, the difficulty of sales will be greatly reduced, because the Easytouch has a very high demonstration, customer value is very easy to show up before the sale, and customers in the course of use, will promote the use of web conferencing, so that partner sales less difficult, our ability to partner requirements are also reduced, The number of partners will grow very high.

From these three products, Workbench, Webtouch, Easytouch core functions are conference, back to the core advantages of Sequoia tree, income can be expected, this is what I have been emphasizing the "CPU" concept, But these products are only our beginning, the most help us in the next 3 years to form primitive accumulation, and our core products must be easydoc, a can go to challenge the "search" products. For product development, can be in a short period of time to obtain customer demand verification, is undoubtedly a lucky, in the team building and channel development is lucky. (to be continued)