Online Marketing through Industry portal

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Through the industry website platform for Online marketing, is a lot of enterprises preferred to promote the way. Especially in the household industry. Home Network for the representative of the Household class portal, in addition to providing home industry information, more can enable enterprises through the industry portal platform, Conduct online marketing. Enterprises through the industry portal platform for all kinds of information and product release if you can make full use of the industry portal platform resources to maximize the realization of their own marketing results, while through the industry platform feedback to explore potential customers, published in the industry website platform information easily by industry insiders browsing, Promote product marketing benefits. The use of the industry Web site platform to carry out online marketing, is currently worth a try marketing approach. According to Mr. Zhang, President of home network: Another important value of the industry Web site is to do industry information Communication Bridge. On the one hand, let the enterprise understand the market, on the other hand, let the market find enterprises and products.

Enterprises can be based on the promotion of Industry portal site to understand their products and the audience and the popularity of the site, enterprises in the industry portal, can provide their own target market a large number of consumer-related information and enterprise, product information. The use of industry portals to publish information, timely replacement of new information, to maintain the home network product information issued by the freshness and attractiveness, can inspire customers new consumption desire, guide the change of consumer demand, in order to promote product sales, increase corporate profitability.

Industry portal, because it is the focus of the industry, its unique characteristics, making use of the industry portal site for product marketing in recent years has been the rapid development, and gradually become an important way to promote online marketing enterprises. Industry sites have the industry attributes, and accurate target customer resources, other than the industry can not be compared to the site.

At the same time, the industry portal is a good platform for enterprises to carry out information exchange. In the online marketing process of the industry portal website, the enterprise's initiative is greatly enhanced and can carry out the personalized marketing of a series of products. By carrying out the advertisement promotion of the industry portal website, it can make contribution to the brand construction of the enterprise, and finally help the enterprise to realize the marketing target.

To home network www.jc169.com.cn for example, in the home network cloth product information, to select the corresponding product information classification. Accurate categorization is easy for visitors to retrieve queries to. At the same time, be sure to give yourself the information to set accurate keyword title. This is very important, a precise product keyword, can tell the user clear access target, this is what product, for what type of customer groups, products have what advantages. These are the factors that should be taken into account when designing product theme keywords. It is important to select a topic product keyword that matches the information you publish.

Industry Product Information Distribution network Direct marketing can effectively reduce transaction links, greatly reduce transaction costs, improve sales efficiency, but also make customers buy products more convenient and quick. With the gradual expansion of the network and improve the function of the industry portal platform from the initial single data transmission to today's set of collaborative promotion and consumption, such as integrated industry information release and promotion platform. In the premise of maintaining the basic mode of traditional distribution channels, the use of industry portal and distribution channel management system, the traditional distribution channels to optimize channel management, improve the efficiency of channel operation.

Home Network for users to publish information to provide the necessary information channel resources, with the in-depth development of the market, forcing home manufacturers must choose multi-channel Marketing model. And the industry portal platform is exactly the ideal choice for the enterprise to carry on the online marketing. It can be used to home network this industry platform, master as many marketing resources as possible, fully understand the characteristics of various network marketing resources, so as to better improve product marketing efficiency.

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