Optimization of new skills: the extension of external chain resources

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Outside the chain is to enhance the site keyword ranking of important parts, although the search engine now put the chain to the keyword ranking of the impact gradually reduced, but at present, the chain still has a pivotal role, unhealthy outside the chain or will lead to the site down right or by K. In particular, the recent Baidu algorithm update, a lot of sites are not ranked, the other is very normal, this shows that the site outside the chain of problems, part of the chain by the search engine identification for the garbage outside the chain to deal with, so the ranking at a draught in 100. This article on the algorithm after the update, the external chain resources should be how to expand the discussion, hope to the external chain is confusing friends a clear idea.

mentioned above, the site keyword ranking suddenly disappeared is affected by the chain, encountered this situation, stationmaster must be calm, do not do not want to return to the ranks crazy as soon as possible to increase the chain outside. Such a practice is not sensible, but also a little effect is not or the effect is very little. Because at this time search engine has put your website special attention, in doing too much of the chain will inevitably be the search engine mistaken for cheating over optimization; Moreover, the ranking is affected by the chain, the previous chain of the way is wrong, at this time still according to the previous to do outside the chain is not desirable, Should calm down to analyze the site outside the chain to further adjust the way outside the chain.

The different understanding of the chain

       about the chain, a lot of webmaster friends think the chain is for the keyword ranking and do, in fact, this understanding is not correct, once entered this misunderstanding, your optimization ranking is dangerous, may have just begun to upgrade the rankings, but once the algorithm changes, will be severely punished, the author is deeply experienced. The right outside the chain is the natural extension of the chain, is generated for the user, it and the general ranking outside the chain there is a difference:

       1, Purpose: Promotional links for the user's existence, To help users get more content, such links are hit by a large number of clicks, the common outside chain is for keyword ranking and do, just for more than one anchor text link to do, such links are usually no one to point.

       2, Quantity: The number of promotional links is not many, a small amount of promotional links will be ranked better than a large number of common outside the chain rankings, can also say that 10 promotional links than 100 ordinary outside the chain effect better.

       3, quality: Promotional links are for users to do, quality must be relatively high, the user's help is also very large, and ordinary outside the chain content is likely to link to the content is not high, the user will directly stop access, And such links can affect the user's reading.

       4, targeted: promotional links mainly for users, the general outside the chain mainly for search engines, and search engine is based on users, from this perspective to analyze, you should know to choose to do that more advantages.

       5, Survival: Promotional links can be a good solution to the user needs, conducive to the transfer of transmission, the search engine that these content is relatively high value, give a longer survival time, and the general value of the chain is generally low, survival time is relatively short.
    
       natural promotion links for keywords to vote, search engines will not be judged as cheating links, will give keyword better ranking advantage. What about the punishment of the search engine for cheating outside the chain? Here to find in a proportion, the higher the proportion of the more serious punishment, while the search engine for the chain is first to crawl after recognition, recognition cycle in one weeks or one months, so many webmasters do outside the chain at the beginning of nothing, can be punished after a period of time. The purpose of the search engine's punishment for the site is to ensureSearch engine fairness, the user needs to retrieve the best satisfaction and content quality, if everyone's purpose is the same as the search engine, will not cause the site was punished by K.
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       Second, extension of the extension of external chain resources

       1, mining targeted user groups
       Outside the chain of resources to expand, we first need to understand what our user groups are targeted to the relevance of the platform to promote, Only a highly relevant platform can attract users to click into your site, so as to achieve the effect of the link. Friendship Link is the station and station direct vote, search engines do not think that is to give down the right to cheat, but too many links to the category of excessive optimization, will directly affect the ranking of keywords, search engine for this piece of recognition ability is very strong, webmaster in the time to do friendship links must be appropriate, recommended in 40.

       2, the scarcity of content in the station
       outside the chain and content is indivisible, the content is more important than the chain, if you are outside the chain to do very strong, Content but no practical things to solve the user's needs, then also will be failure, the content of the chain does not necessarily have to be scarce, but the contents of the station to have a scarcity, because other sites have something, why users want to choose your site, compared with their peers, we have to make a unique value type, so as to attract users, Accumulate your own group of users. Only do a good job of the content of the site itself scarce, to build their own brand, and ultimately profitable.

        This article by the Nine River Network (http://www.usa-idc.com) original starting, reproduced please specify the source! Thank you!