Passive marketing caused by the exit of Nanjing Metro station

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As a person in Nanjing, the writer sometimes goes to the but the design of Nanjing Xin Kou subway station exit makes the author very painful, careful analysis down, export station design and passive marketing links up, today I take you to see the Nanjing Subway exit station design, to Lenovo to the site optimization of some new elements.

First of all, I love seo people like to see SEO articles related books, so often go to Xinhua bookstore to buy books, of course, Xinhua bookstore is in the Xin Kou, so I took the subway to go. Said Nanjing Subway wheel More fast, this is not a few minutes to the time, and then the author and friends on the car, in the exit from the subway to prepare the station, the author was the exit point of the design of the port to be blinded. Why is this? Because the author found that the design of this station is such, because the Nanjing is the city center, located in the bustling commercial street, so get off, we are in the basement, if come up with a stand must be done escalator up, and then go out. Nanjing Subway in the original design of the more than 10 exit points, this is the way to rush to the peak of congestion, which is understandable, but you as a Nanjing people, you will find that these subway exits are mostly to the store!

Subway exits to store stores? That's right! This is the concept of passive marketing, the author last time in the No. 14th Subway exit station, but the author unknowingly walked to the central mall, the author is intended to go to the place, you as a means of transport, the export station located in the mall inside, this is not obvious by the customer! The writer is a poor man, Where is the money being patronized? So this design is in line with the current most popular "by The Times."

Since Nanjing Jie Kou subway exit can be designed in the store, you can put a large number of Nanjing Citizen Wang Shop Dare, that in the Site SEO optimization, how to this passive marketing into the user experience degree inside it? In fact, the author thinks, the design of Nanjing Subway exit is not very high to the user experience degree, This is obvious because everyone is forced into the store, so the conversion rate is not very high. But you will find that this kind of passive marketing in the site optimization can do? The author thinks, the website optimizes to join the passive marketing this concept to need the cap to be very big risk, because in the Internet time, the user's click Cost is very low, they think this webpage information to oneself useless, or is not oneself wants, Will be in a second, a little bit, on it. In this environment, you also want users to follow your ideas or page order, to click on your site, almost impossible! We all know search engine spider crawl Law, the general spider crawl site can not more than three clicks, more than will think this page URL in your site very deep column, Spiders have no time and no energy to crawl, unless you are a high weight site, so the webmaster like to do site map, because the site map on the impact of SEO is quite large. Therefore, passive marketing on the site is almost not recognized by users, because the user's click Cost is very low.

So how to integrate passive marketing into the site optimization? Here are two ways, the author simply said. The first is that your site has authority and is a rigid requirement for users. For example, Nanjing ICBC official website, regardless of its website to do again rotten, this site's users will be very low jump rate, because this is a rigid demand! A conventional need is required, but most webmasters do not have such a site. Take Nanjing seo, my blog also does not have rigid demand. Another kind is the latent demand, if you want to add the passive marketing in the website, want to let the website sticky paste degree is very high, do not want to jump out rate very high, you have to analyze the user's thinking, do the latent sex demand. Latent demand is to list the potential needs of users, the first step in forcing users to browse your site must be to make the user feel that the page is also valuable, such as the exit of Nanjing Port to the store, if the shop counter to sell things in line with popular demand, then this is not a bad thing, You can increase sales, such as you go to the supermarket to buy a pack of cigarettes, if you want to use passive marketing to keep customers, you have to analyze the potential needs of the customers who buy cigarettes, you can put some lighters at the cashier's desk, maybe the customer may buy a lighter, but you know, the customer itself comes to your shop to consume, Just want to buy a pack of cigarettes, buy a lighter is your site user experience to do very well, only to reach the order, so the site in the passive marketing, pay special attention to the user's feelings, because the Internet users click Cost is very low, we must tap the user's potential needs, to achieve the best site SEO optimization results.

The above article is the author through the Nanjing Subway outlet station is linked to the network marketing model. In general, passive marketing is a small web site can not afford to play the marketing model, which requires a large number of fixed fan group to support, but according to the user's potential needs to analyze, passive marketing may be exploratory to do, enough, step-by-step.

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