"People search" beta online search market ushered in the national team

Another "national team" into the search engine field. A few days ago, the People's Daily goso.cn test version of the online. It is understood that "people search" is a joint venture between People's Daily and the Peoples network of the public search company responsible for the operation, which is positioned as a search engine for the main news search, designed to provide a credible search results.

As CCTV launched last year, "National Network Television" (CNTV) was hailed as the "national team" on the private video site challenges, "people search" although the "low-key" on-line, there are industry expectations, "national team" on the domestic current Baidu, Google led the first major search engine camp launched the "attack", and domestic search engine will usher in a change bureau.

However, according to the current domestic search engine market share, as well as the national team's search engine unique situation, "people search" can shake Baidu, Google's position, subversion of private search status, remains to be seen.

People search to play new ideas

It is understood that the search slogan launched by People's Daily is "for Chinese, become a global Chinese work and life of practical information platform", providing credible search results. Such slogans and goals clearly with the current major private search engines to challenge.

In addition to the content of the authority to play the banner of public trust, people search in the search page design also spent a lot of thought. Login "People search" test page, in order to cater to netizens today's fast reading habits of news, the homepage added an updated news section, screen the hot news of different websites to play immediately. At the same time, there is a "hot keyword plate", will be the most popular keywords, such as the college entrance examination scores are separately listed. The reporter tried to click on "Yunnan Malone Flood" The keyword, immediately entered the search results page.

Compared with the traditional search engine's homepage, the reporter thinks this is a good homepage function. In addition, with Baidu, Google and other similar, also set up the domestic, international, real estate, cars and other channels, however, its biggest feature is the ability to preview the search results, that is, the search results under the "preview" word, users just use the mouse light point, you can preview the approximate content.

Netizens：

Search government news will choose "National team"

For "on-line test" people search, some netizens experience told reporters, the accuracy of its search results are not ideal. As for whether the future will consider the use of people search, netizens said, will be depending on the content of the search, if the need to search the people's daily, Xinhua and other government news will consider these sites, after all, this is their advantage.

Competition：

Pull down Baidu Google is not easy

In fact, "people search" is not the search engine market "national team" forerunner. At the end of 2008, Xinhua's news search engine "Xinhua search" Officially on the line, and CCTV earlier this year also launched a test version of the CCTV search.

However, from the current reflection, these national team "vanguard" seems to be a little thunder rain less. At the same time, according to the domestic well-known data advisory agency, the first quarter of 2010 China search engine Market report data show that Baidu and Google both still occupy the absolute market position, both of the request volume of up to 93.7%, of which, the number of Baidu is up to 75.%. The second form of Tencent Soso, Sogou, Bing, and so on, the total number of requests also have a small increase, at the same time, Tencent, search, Youdao and so began a new round of exerting force.

Despite the withdrawal of Google's domestic events at the end of last year, let many enterprises see the vitality of the market, but the first quarter of this year's data show that Google's withdrawal of the market space is not as large as expected, domestic users of the search engine cohesion is also stronger than the imagination, Google in the first volume of this year's request did not appear a significant decline.

Industry analysis, "people search" choice in this time to join the search field of the army, apparently a little late start. Although the people's daily strong background support, as well as its own reading groups, but the technical constraints and the start time is too late, is its biggest stumbling block.

However, some of the industry's view is that private search caused too commercial, "national team" in the commercial interests of the performance will not be so strong, although not to meet the vast majority of Internet users search requirements, but has a very high credibility, which is also the people after the launch or will completely open the domestic search market war is one of the important reasons.