Planning and building a website from a marketing perspective

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If a website can be planned from the angle of marketing, it is easy to popularize the traffic without spending too much money. However, if a website can not be from the planning of the construction of marketing, may spend a lot of money to smash, it is difficult to the site's traffic really hit up.　　So Tong has been advocating a site planning the concept of construction: from the perspective of marketing planning and construction site. How to plan and construct the website from the angle of marketing?

Different types of Web sites may be slightly different, but most sites need to consider the following three points:

Site planning and design to be responsible for SEO

For a website, on average, there are about 70% of the new traffic from the search engine, if your site can be from the perspective of marketing planning and design, the introduction of the site, you can easily through the search engine to get very large traffic.

Website planning and design to negative and SEO, you need to take into account those factors?

Site link Structure Planning

URL path Design

Web layout

Title Design

Meta tag Design

Website Map Design

Other SEO factors

To be designed in these areas in line with the requirements of the search engine, in order to promote the site to do a good job in the major search engines to get a relatively good ranking, so as not to spend money to keep the search engine continuously to bring you high-quality traffic.

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Second, the site planning and design to meet the user's preferences

For a website, humanized design is very very important, but how human? Many people may be more dazed, human nature is composed of a series of details, here is a simple list of several items.

1, the site to give users pleasure

The opening speed of the webpage is fast, the user just feel cool, how to improve the speed of the webpage?

Server has better bandwidth conditions

Not too much content on the Web page

Code optimization and compression weight loss

Try to use static Web pages ...

2, the site to boast more users:

For many users of the use of the site's services or functions of the steps, can be integrated into a very user-friendly language to boast more users. Make users happy, users will love your site.

3, site navigation to guide users

Site navigation According to the user's favorite to plan, it is best to let your navigation guide your customers to go deep flow, to slowly follow your plan of thinking to flow, and finally let him into your customers.

Third, the website should add some necessary network marketing tool

The choice of network marketing tools should be based on the nature of the site's different options, such as business-class sites need to have the following kinds of tools:

Online Customer service System

There is an online customer service system that will greatly improve the conversion rate of your website.

Potential Customer tracking System

Most of the customer's conversion is through multiple tracking before they become the end customer.

Network Marketing Analysis System

Through the Network marketing analysis system, the site can be a wide range of current marketing data at a glance.

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