Planning, establishment and operation of local used car network

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Into the Internet is 99, began to build the station is 2003, did the garbage station, failed, I am not a master, these years has been studying the local website, pay has been greater than the return, but I firmly believe that along a right path, the light one day back.

Today and we discuss Ningxia Youku Cool car site established market research and planning, and operational promotion of some personal views, I have several other sites are local sites, do a very general also do not give everyone said, Some time ago wrote a 0951 information network 3 years of construction station experience everyone has time to look at my local classification information some superficial views.

Let's talk about the network environment of Ningxia, Ningxia Hui Autonomous Region is the capital of Yinchuan, Ningxia is a small province, probably many people do not know, Ningxia is located in the "Silk Road", the history of the East and West is an important channel of transport trade, as the Yellow River through the region, there is also a long old Yellow River civilization. As early as 30,000 years ago, Ningxia has been the traces of human life, in 1038, the leader of the Dangxiang clan Yuanhao in this established Xixia dynasty, and formed a unique xixia culture. At present, the population of more than 6 million, Yinchuan 1.6 million people, the autonomous region of 700,000 netizens, Yinchuan netizens in 400,000, Beijing's netizens are in more than 6 million, and Ningxia's total population is similar, from here to see the Ningxia market is really too small.

Since the establishment of Ningxia Youku Cool Car Network is on November 6, 2008, with this idea, I ran a little bit. We ningxia here a few second-hand car market, understand the number of second-hand cars and monthly trading volume, Bankukawa a total of 3 second-hand car trading market large-scale, the largest one in the Xixia region of Ningxia Old motor Vehicle Trading Center , his yard is not small, the inside is basically parked full of vehicles, about 700 cars, 90% are second-hand car trading company's vehicles, from Monday to Friday there are very few cars, mainly Saturday Sunday, people with the same as the market are here to trade, which have yinchuan other second-hand car dealers come over, there are Shizuishan, Wuzhong, Zhongwei City, has formed a good second-hand car market.

Early I mainly find some owners and they chat, said that now people have the internet car is why you still do not surf the internet, many owners of the network still know, they say they will not be published online, some also do not surf the Internet, when I mentioned that now as long as the cost of dozens of yuan can be posted to the website, 70% people think it is a good thing, Not much money. (Note: Part of the car is not Yinchuan, in the surrounding several cities and counties to a Yinchuan cost is not small.) (For example: Wuzhong distance Yinchuan should be in about 70-80 kilometers remember not too clear, back and forth tolls, burning oil, meal fees, the most important thing is to delay the precious time) this way calculate the cost is not small, but want to let these owners have the awareness of network selling cars need to cultivate. In fact, these market research in the early stage I have two main purposes: first Ningxia second-hand car market, the second used car market mainly that kind of people to know how the network, after two weeks of investigation, Yinchuan Monthly trading volume in 200 or so market or not small.

In the second-hand market to the end, found that there is already a second-hand car network, this used car network is hung in our Ningxia a portal under a small branch, I entered the door to inquire, understand that they can release second-hand car information, a vehicle 20 yuan, when the heart has some cool, others or fast we step, One of the biggest advantages is that he has a good location at the front door of the motor vehicle trading market. The afternoon home to the Internet analysis of the opponent's business situation found that they are not professional network also even if a their own intermediary website, they charge 20 yuan to publish information to the online parameters are few, is a few words summed up that year what the car, no pictures show, the most fatal is their site all second-hand cars contact way for their own , their positioning is not the media, is a second-hand car intermediary, but this is a network of second-hand car intermediary, this is a sigh of relief. Not our opponents.

Survey completed the beginning of the production site, but also refer to the country many second-hand car network, combined with my recent years on the local site some understanding, summed up the current Netizen 70% are also rookie, I see a lot of Internet users can fluent typing is very small, the site should not be too much of the pursuit of beauty of the most important or the information is true and reliable, the site of less noise, I have a general column divided into the following categories: 1, transfer of vehicles 2 buy Information 3 rental Vehicles 4 industry news 5 second-hand car online assessment 6 Yinchuan vehicle traffic violations. The column is simple and clear, some of the useless things should be removed such as verification code: My 0951 Information Network has a user to give me a response verification code is always wrong, the harm he entered a half-day information is not, the original reason is because he entered the time too long verification code failure caused, (many new users typing is very slow) This user is to give me the response, there are many users did not respond, the input of the last half of the day, it is really very angry, this way can still retain people? I think if it is you you do not want to come again, from that day I have to remove the verification code, When it comes to verification code in fact, the general Verification Code for the prevention of spam is basically useless, we may feel that there is a verification code garbage will be less, in fact, no use, I often change my posting address, such as my posting address is fabu.asp a lot of people will change into fabu2.asp in fact, you change into this appearance, is not changed, you mainly modify the fabu.asp last submitted data that page, you find in the source code inside

Some of the above talk about the small details of the site, my site is basically the first page of text and pictures composition, people think I do with pictures, in fact, are the pictures of vehicles, there is no fancy things and murmurs, can be used to describe, but I feel at a glance, we look at the layout of my site have different opinions can leave a message to me, Humbly accept.

Although the site is modified by a second-hand car program but basically I modified the unrecognizable, turned to MSSQL, modified some unreasonable things, some small mistakes, until now every day is still doing constant adjustment, modify the registration can also publish information, this I feel very important, now people are very lazy, Don't waste someone's precious time because one of your designs isn't in place. Site after a week of basic molding.

Besides, why do I not call Ningxia second-hand car net and Ningxia excellent cool used car net, a lot of people begin to like to call what Ningxia xx net, such son has no own brand, later out of a Ningxia second-hand car net to confuse Netizen's audio-visual, is not very bad, so I in a launch to confirm own brand.

Below I say the promotion of the local website: the early main catch or line and line two, the main line is to do SEO first, after all, the use of search for a lot of users, first of all online, this part of the people caught, slowly settling down. After my observation main search Ningxia second-hand car key words are: Ningxia second-hand car, Yinchuan used car, Yinchuan second-hand car market, Yinchuan second-hand car trading, Yinchuan second-hand car trading market, Ningxia second-hand car market, Ningxia second-hand car trade, Ningxia second-hand car network, Ningxia Second-hand car information, Ningxia Yinchuan second-hand car, and so on. How to set good keyword key words, how to be as little as possible to stack the key, I set my keyword into: Ningxia excellent cool used car network-Ningxia Yinchuan second-hand car trading market-automotive-motorcycles-Cranes-loaders-excavators-rollers-construction machinery. The above settings have been the above key keywords (Ningxia, Yinchuan, second-hand car, market, trading, cars, nets) are listed in. And every car selling cars to sell the page I have done a different keyword extraction and optimization, we can go up to see, analogy.

Keywords do not generally make changes, a look at Baidu is not included, every day, this is the opposite, the domain name is my 2008-11-19 good registration of the website is December 1, the current daily traffic in 50ip, the site IP and PV ratio is about 1:9 viscous or can, So the local class website optimization is very good to do, after all, the competition is small

Here is the result of my query today,

Report build time: 2008-12-30 20:43:01

Query URL: www.nx555.com query scope: 1-10 page

Keywords/search engine Baidu

Ningxia Second-hand Car search ranked 1 (promotion 0-natural 1)

Yinchuan used car search ranked 3 (promotion 0-natural 3)

Ningxia excellent cool used car search ranked 1 (promotion 0-natural 1)

Excellent cool used car search ranked 1 (promotion 0-natural 1)

Yinchuan Second-hand car market search ranked 5 (promotion 0-natural 5)

Yinchuan Second-hand car Trading search ranked 2 (promotion 0-Natural 2)

Yinchuan Second-hand car market search ranked 3 (promotion 0-natural 3)

Ningxia Second-hand car market search ranked 2 (promotion 0-Natural 2)

Ningxia Second-hand car Trading search ranked 1 (promotion 0-natural 1)

Ningxia Second-hand Car network search ranked 1 (promotion 0-natural 1)

Ningxia Second-hand car information search ranked 1 (promotion 0-natural 1)

Ningxia Yinchuan Second-hand Car search ranked 1 (promotion 0-natural 1)

Pre-online most basic promotion work to come to an ending, (I also have some local website promotion experience will be willing to share with you later) below me to say the promotion means and experience under the line:

Under the promotion of the line I first mainly want to send business cards, more traditional, but very effective my other local Web site is doing so, the following is my design card: A box of 5 yuan 10 box printing (four-color offset printing) Friends give me the lowest price

Relative offline promotion work good to do some, why? Because the people who sell cars and those who buy cars converge in a place in Saturday Sunday, it's relatively rare to run a lot of roads, all of which are used car network target users, I also found a problem in the second-hand market, is that each of the cars sold in front of a piece of paper to write: This car for sale Which year's car, price and some other parameters, and telephone. Placed in the car under the windshield, some of the paper is not the same size, write is not tidy very unsightly, unchanged view, I think I would like to give them free to provide this form of car sales, we used the Web site logo hit on the top should be good effect. Here is the form file I designed "This car for sale":

I've adjusted this file many times, the general front do not leave the phone number, write the URL on it, the most important thing is to let them remember your site your name, they all remember the excellent cool used cars, good Baidu search this keyword and directly enter the site users are through this over, Now know why I do not call Ningxia second-hand car, search Youku used to circumvent a lot of Ningxia second-hand car site.

The following is the "sale of this car" negative text you can refer to: Ningxia excellent cool used Cars network-online publishing advantages:

①, timeliness: 365 days a year (7x24 hours) to display your second-hand car information. "Timeliness Strong"

②, interactive: Two-way without time limit online interaction, offline trading. "Interactive Strong"

③, browse the crowd: Ningxia Target group active view Ningxia second-hand car information. "Targeted Strong"

④, the scope of influence: the Internet to the region, Ningxia and even the national network of machines can see your car sales information. "Wider range"

⑤, online display: text, picture multi-angle view of the full range of second-hand car information. "Show in place"

⑥, autonomy: Let the car buyers direct contact with the owner, that is: We are not selling cars, we do not overcharging. "Not an intermediary."

⑦, low cost: Through our collection of vehicle basic information, vehicle omni-directional photo, published to the website only need 58 yuan. "Cost concessions"

This is my open customer communication a piece of the door, after our car a car free to send, these owners are rushing to, all in the car seriously looking at "This car for sale," the reverse of the Ningxia cool used cars Net-publishing advantages.

After two weeks of promotion 60% of the used cars are placed in our offer of "This car for sale"

Chairman Mao said there would be no voice without an investigation, today and I have all of my second-hand car site from the establishment to the operation of the early stage of the process to share here, in a few days I will put more second-hand car actual operation encountered problems and the site's business model and everyone to share, in the end is free to release the rapid occupation of the market, or the beginning of And his family to explore.

Educational level is limited, may contain typo, white, everybody forgive!

My qq:20092479 Local website Operation Exchange Group: 33702668

Mailbox 0951cc@163.com

Bronze with 2008-12-30 9:22