Play the role of SEO to improve the enterprise network marketing performance

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Enterprises in the face of the reality of more and more fierce competition, more and more traditional enterprises have looked to the Internet, the traditional commercial battlefield to the network. After all, in the traditional regional business sales are more than the face of local consumers, and the use of the network can only be targeted at the national and even consumers around the world, the resulting effect is very different, the opportunity will also multiply.

However, marketing on the internet is not easy, along with the current network to promote competition, the company's web site to the tens of thousands of sites to kill a way out, playing their own brand and fame will not be so simple and smooth. Especially in the face of the vast Internet information provided by search engines, how to let the relevant information of enterprises be seen by more Internet users, how to improve the exposure rate of products and services is the fundamental way to improve the network marketing performance of enterprises. To achieve this goal, enterprises can actively play the role of SEO, improve enterprise products or services in the search engine exposure rate, thereby increasing order opportunities, improve network marketing performance.

As an enterprise and SEO collaborators, to achieve such a goal, and can not simply improve the company's website keyword rankings and include the situation, but to the beginning, around the promotion of orders to promote the success of marketing goals, the integration of SEO resources, do a good job to attract potential customers, to promote customer orders, to do business, Do a good job after the sale, can be high quality and efficient to achieve the goal of improving enterprise marketing results.

First, to improve the quality of access traffic.

To improve the flow rate of conversion, so that enterprises through search engines to obtain more customers and orders, you need to use SEO optimization to improve the quality of traffic to reach the site. Focus on selected keywords, for enterprise customers the most frequently used search keywords for keyword selection and setting, to determine the main keywords, hot keywords and long tail keywords. For example, engaged in OA Office System Sales Company, in the determination of key words, according to the customer's search habits, determine the main key words for "OA Office System", the hot Key words for "the best OA Office system, the most popular OA Office system", long tail keyword for "which kind of OA Office system is best to use, What brand of OA Office system is the best ", so as to be able to through several different priority keywords for targeted optimization, to ensure that the flow through the search engine is directed at the" OA Office System "products, and then conducive to the next link work.

Second, to enhance customer trust in the enterprise, to promote the decision to order.

After the search engine brings the traffic to the company's website, it is important to organize and design the website style and content around how to make the customers succeed in order to achieve the goal of successful transformation. On the one hand, to create a clear image of decent, high degree of trust, contact a clear image of the company, so that customers can quickly understand the company and product situation, more easily build trust; On the other hand, we should use information content to improve the traditional website which only attaches importance to product display without relevant information, highlighting the introduction of information column to products. , the introduction of the company dynamic, the introduction of relevant information on the industry, so that customers improve the recognition of the company's professionalism, to enhance the company and product Trust, to promote customers to reach the next single decision, to determine the intention of cooperation.

Third, pay attention to pre-sales services and after-sales service highlighting and emphasis.

In the use of SEO optimization for the company's Web site brought traffic to bring customers at the same time, to achieve the order to achieve, but also need to work in more detail to make it easier for customers to reach a cooperative decision. To provide adequate service channels for pre-sales services, the use of online customer service, online telephone callback and other customer service functions, to provide users with fast, thoughtful pre-sales advisory services, on the other hand, is to highlight the company to provide after-sale protection and services, so that customers enhance the company's sense of trust. There are pre-sales and pre-sale support and protection, in order to further promote customer decision-making, increase the company's network orders.

Overall, SEO is the enterprise in the network sales of powerful tools, but to achieve the goal of improving the network sales performance, but also need to further integrate the SEO resources, from pre-sales, after-sale and sales service process to do the work in place, in order to obtain the flow of the search engine, the potential customer resources to use good, Improve the conversion rate, increase the number of enterprises order, and ultimately improve the enterprise in the network Marketing performance level.

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