Plum sem: Application of implantable marketing in medical network marketing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

What is implantable marketing? Give you an example of the Jiannanchun wine that appears frequently in the movie "Aftershock". This year's Spring Festival gala girl behind the star change map. These can be counted as implantable marketing. Baidu Encyclopedia introduction of implantable marketing includes eight modules: experience, methods, technology, talent, channels, resources, ideas, processes. So what is the role of implantable marketing in hospital marketing sites? I have a personal understanding of what I think.

The so-called implantable marketing in the hospital website application, no matter is to let the patient more trust your website, and then remember your hospital name, characteristic therapy, domain name, telephone and so on. Let patients have loyalty to your hospital. To increase the chance of two visits. Therefore, in the construction of hospital website content, we should pay attention to insert the following 8 major points of view.

1. Effective-what is the patient for? must be to cure the disease, so your site content to tell patients your medical strength can cure disease, can let the patient recover, to dispel the patient persistent, the effect is not obvious worry!

2. Minimally invasive-This is particularly important in plastic surgery stations, our customers are to seek beauty, not to disfigurement, so to highlight the treatment of no traces, no obvious traces, the effect of nature, so that everyone think you become beautiful, but you can not see how you become beautiful, safe and noninvasive.

3. Painless-no pain to the patient, no pain, no trace, fine. This is mainly used for plastic surgery, male, gynecological. All the problems that can cause the patient to worry we have to kill him. To reassure patients about the pain of treatment.

4. Therapy-all over the country to treat the disease of the hospital more, why you, is because of your characteristics of good treatment, your special treatment, secret drugs similar hospital strong. In order to strengthen the patient's confidence in recovery.

5. Safety--It doesn't matter, you mustn't give me the cure. The fear is all there is, so let him go and tell them how many patients we have successfully cured. How much is the number of patients discharged from rehabilitation. Success cure rate percent how much, green therapy non-toxic side effect and so on. There is no relationship between our technology is guaranteed, certainly can be cured. In this case, the patient is worried about side effects, and the idea of insecurity will decrease.

6. Convenience-no hospitalization, no need to go with the hospital, and remote consultation. Does not affect work and life. Short treatment course, quick recovery.

7. Brand--in the content construction interspersed hospital name, repeatedly told the patient, my hospital qualification, nature. Build your own brand and let patients remember the name of their hospital.

8. Price-Price is determined by value, price concessions. National Health Insurance, xxx11588.html "> Preferential activities, the number of appointments per day, free of charge. All can be favorable to tell the patient, no relationship between our treatment price is the lowest of the same type of hospital.

The above is only my personal point of view, if a hospital content construction when implanted marketing done well, it will greatly reduce the patient's reliance on multiple search engines, improve the patient's brand loyalty to the hospital. This paper is based on the plum SEM Learning blog http://www.leezisem.com/post/20.html. If you have any ideas about implantable marketing, welcome to the exchange.