Poly Beauty Excellent products continued entertainment Marketing magazine won the support of all the stars

"American Card" magazine is China's largest female fashion electric website gathers the United States excellent products under the beauty of the magazine, which mainly for the United States to provide beauty products and experience sharing. Relying on the praise of many users of the United States, "the United States card" since 2011 on the line has gained more and more influence, become the most concerned about the beauty of one of the periodicals. "American Card" invited a lot of stars to participate, such as: Ceria, Jacky, Hu, Zhu Zi, Li Dongxue, Sheng, Rocher, Ning, Yun, Ann and Qi.

"American Card" magazine on the online update every month, including beauty topics, in-depth beauty topics, product evaluation, beauty makeup skills, health guide, and so on, in addition, the United States card in addition to the article can be read, it also shares the user's own experience of the United States, each period has the user the most authentic product use experience.

With the competition of electric dealers, in particular, the rapid development of the platform-like cat and the Beijing-east, as well as Gome and suning easy to buy and other stores combined with the growth of electric dealers, some of the vertical electric business difficulties, has gradually led to the integration of the tide, the industry even issued a vertical electric dealer dead voice. And the United States as the U.S. makeup industry unique vertical electric platform, not only unaffected, but the High-profile launch of the brand flagship store strategy, and has won the Paris l ' oreal, Olay, Shiseido, Silk Tower, mystery Still, dream makeup, such as domestic and foreign big-name support. Has gained rapid expansion in recent years.

Poly beauty of the unique advantages of where we from the "US card" can be seen. "American Card" magazine as one of the brand of Poly-Mei excellent products and Word-of-mouth Center, poly-American micro-BO, poly-American micro-letter to jointly carry beauty products using experience Exchange platform, for users to share a bit of experience. For the entire sales link, poly-mei rely on Word-of-mouth Center to help users choose products, relying on brand authorization to protect authentic low-cost, relying on the United States and the constant temperature warehouse and rapid logistics guarantee product delivery, the end users can through the poly-American micro-blog or micro-letter and other exchanges and feedback use of experience, and "American Card" magazine as a product experience and user experience of the fine anthology , not only the brand and product dissemination media, but also lead the user consumption habits, provide professional beauty Guide service guide.

Since its inception in May 2011, the magazine has now launched 23 issues. Like the flagship cosmetics brand strategy, recent magazines have taken the form of star collaboration. Each issue of a star as a cover person to share their life attitude, beauty experience and other topics. This way its selection of content, the trend of information, as well as the real detailed beauty products trial report, all triggered the user's pursuit.

For example, in the last issue of the "American card" star Ceria shared her growing sentiment, the feelings of the views of the emotional issues, the love of dance, but also share her experience in skin care. and interacting with netizens, answered some questions they raised on Weibo.

"has been imitated, has never been surpassed", Poly-mei excellent product growth can not be separated from a series of marketing innovation. In recent years, the United States in micro-blog and micro-letter, especially the "American card" online magazine attempt, let us see its fundamentals on the dramatic changes, put aside the excellent products of the platform marketing capabilities, rapid logistics distribution facilities, we found that Poly-Mei excellent products have tried to combine the product advantage and user experience, become a unique beauty makeup cultural atmosphere, Ultimately, we are hoping to provide users with a good shopping and sharing experience.

Brand flagship store authentic Low-cost advantage, and the user experience as the core of cultural communication, Poly-Mei excellent products has become a well-deserved first stop of China's beauty makeup.